Top 6 Benefits of Salesforce WordPress Integration

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Top 6 Benefits of Salesforce WordPress
Integration
WordPress is used by every third website across
the world as a Content Management System. And
Salesforce is one of the leading customer
relationship management (CRM) platforms.
Combined, these two can drastically improve your
operations.
With Salesforces tools, you can store and
organize your company's leads and customer data.
However, this data could be even more valuable
when integrated with your
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• WordPress website. Below are the six useful ways
  to synchronize your Salesforce and WordPress
  data.
• Easy User Management
• To maintain a cohesive user data across your
  backend tools, it is necessary to sync them in
  real-time and the same goes for WordPress as
  well as Salesforce CRM. You can develop core
  WordPress functions, like site registration to
  create new leads in your Salesforce database.
  You can even sync fields between two
  applications so that your company departments
  can have access to the same data set.
• With the help of Salesforce WordPress
  integration, you can keep your users account
  status sync. You can tag your leads as customers
  in Salesforce and then they automatically get
  updated with customer tags. In turn, you can
  provide customer only access to your website.
  Automated prospect to customer updates reduces
  your sales teams workload.
• Form Submissions to Leads
• Planning to convert your WordPress form
  submissions into leads any time soon? Then you
  will need to integrate your website with CRM
  which in this case is Salesforce.

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• WordPress hooks and filters allow you to send
  form data to Salesforce and track your forms
  performance in CRM. Once you know the forms
  which convert better will help in your crafting
  a more effective inbound marketing funnel.
• Track logged in user data
• Understanding and identifying the most valuable
  corners of your website becomes necessary if you
  want to provide better service than your
  competitors. To achieve that, you can track your
  logged in users and their actions and history by
  building a custom Salesforce Object. If you are
  hosting your WordPress site, then remember that
  tracking users at micro level requires a good
  deal of computing resources. Based on how and
  what your web hosting provider charges, it can
  turn into an expensive proposition. A better and
  cost-effective way would be to track customer
  activity through using different third party
  tools like opting for a Salesforce WordPress
  portal that offers this desirable integration.
• Build a Product Catalog
• There are multiple ways to import your product
  database in your Salesforce CRM. But, there are
  few ways to keep the data synced with an
  external eCommerce store. For this,

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• there are some solutions that work with different
  Salesforce setups. These solutions will require
  you to make customizations to your eCommerce
  workflow.
• A custom integration solution will include a
  product catalog. It can even include a full
  eCommerce solution which records all stock
  quantities, and other sales data in your
  Salesforce database. This will save the
  previously purchased data in Salesforce. This in
  turn will help you to target customers for new
  products, promotions, or marketing campaigns.
• Track on Campaign IDs
• Integrating WordPress with Salesforce lets you
  associate users who register on your WordPress
  site with a sales campaign. You can add anyone
  who submits a specific form to a given
  Salesforce campaign ID. You can even target
  particular website activities you want to track.
• E.g. using WordPress action, you can track the
  number of blog posts a user views in each
  product or service category. If they hit the
  specific metric, you can associate them with the
  campaign ID which corresponds to that category.
  With the number of custom actions, you can
  create and track various actions of your
  visitors. This will help you achieve specific
  marketing or sales goals and execute them
  properly.

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Having a Salesforce self service portal or
Salesforce partner portal and integrating it
with WordPress brings the best out of both the
worlds. It makes the task of your team easy and
helps you streamline your business operations.
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alesforce-wordpress-integration-1 788112.html
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