Create a Brilliant Social Media Experience using CRAP

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Create a Brilliant Social Media Experience using
CRAP
Synclarity Digital Pvt LTD
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Create a Brilliant Social Media Experience using
CRAP
Social Media is predominantly a visual platform,
and the player with the most visually riveting
material has an advantage over the others. Design
therefore plays a critical and yet invisible role
in making a business even considered to be a
"brand." Design typically refers to a method /
set of rules that allow a creative stand-out post
after post, resulting in a potential cohesive
brand experience. Alternatively, we can see how
these concepts are applied to the overall
picture. 
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Create a Brilliant Social Media Experience using
CRAP

• Principles of Design
• Contrast
• Repetition
• Alignment
• Proportion
• Most of the above terms work well across
  different disciplines. Lets see how.

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Contrast

• literally means Set Apart / Stand out. In a
  social feed plagued by sameness - Contrast helps
  you get noticed over other brands/individuals.

• Actionable
• Content- Choose colors that are bright and
  complimentary in such a way as to make the design
  pop. More and more brands use identical looking
  type / layouts. Just by not using it-you can be
  sure to stand out.
• Subject-Choose a subject that is in contrast to
  the competitors. Another way to look at this
  would be to create an overall content schedule
  that contrasts dramatically with what's going on
  in the industry.
• Easy way to create Contrast in Design / Content
  is to search for similarities and make sure your
  Instagram post doesn't belong to the same family. 

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Repetition
It is deliberate to use the pattern / method to
build an overall layer of trust , reliability and
relation to your brand.

• Actionable
• Look and Feel-Choose a visual style / language
  and stick to it. This is an ever-changing
  mechanism that needs to be controlled by emerging
  developments and communication strategies.
• Language-How is the brand talking to its
  followers? What kind of words can you use to
  connect more deeply with your audience?
• When done properly, Repeat will help promote a
  cohesive experience for your audience that fully
  understands your message and helps you achieve
  your goals. 

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Alignment
makes sure that all of your content /
communication follows the same brand purpose.
This helps you to take care of ad-hoc situations
that always seem to pop-up.Each and every social
media platform requires the same information -
when it comes to the Handle Name Bio Posts
Captions. However each platform has its own
quirks and reasons why people like to hangout
there.

• Heres a fun analogy that used to trend way back.
  
• Twitter Im drinking a coffee
• Facebook I like coffee
• Instagram Heres a vintage photo of my coffee
• YouTube Watch me drink my coffee
• LinkedIn My skills include drinking lots of
  coffee
• Pinterest Heres how to make the perfect coffee
• Snapchats - I am having a streak for 200 days
  with my friend over coffee
• You can understand how the same content needs to
  be repurposed based on platforms. Alignment is
  the single tool that can help you establish your
  brand across this multi-brand world.

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Proximity This is truly foundational. In
design, the rule of proximity states that
elements that are closer seem to be related. And
those that are distant - become unrelated.

• Actionables
• Emotions-Imagine using this with the kind of
  emotions you want to get in touch with your
  brand. Simply put, if I speak about positive
  stuff and create good emotions, then people will
  fit good with my brand. This must be the
  cornerstone of content creation.
• People come to social media to interact, learn,
  encourage, entertain. This means that our content
  should serve this purpose. 

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Synclarity Digital Pvt Ltd