Top most digital marketing trends in 2020

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ABK DigitalMarketing Agencyandits services
www.abkdigial.com
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Digital Marketing Trends
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• Digital marketing helps open windows of
  opportunity worldwide for your business. Getting
  digital in your business was an option a few
  years back. But on todays date if you are not
  using digital mediums for your marketing
  requirements, then you are losing out more than
  80 of your probable clients.
• Here are 5 interesting facts about the recent
  trends in the digital world according to
  omnicoreagency.com
• Strong content drives traffic to your blog by up
  to 2,000!!
• 96 of all smartphone search traffic and 94 of
  total organic traffic is thanks to Google
• Traditional outbound methods like cold-calling or
  direct mail can get only a 1.7 conversion rate
  while SEO can get you around a 15 conversion
  rate.
• Less than 10 searchers ever go to the third page
  of their search results.
• Around 50 of searches are four or more words.

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• This year will show some drastic changes in all
  the forecasted trends due to the ongoing
  Coronavirus pandemic. This international crisis
  will change the entire global economy and the way
  people do business. Many businesses will have to
  gear up for the world after COVID-19. 
• There will still be many precautions that
  communities will take throughout the year due to
  the aftermath of the disease. Social distancing
  will be a norm for a while and avoiding crowds
  can become a lifestyle for many. With numerous
  digital outlets on their plates, companies need
  to make sure that they are always available to
  cater to their customers. 

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• Top Changing Trends of the Digital Marketing
  Field
• We will discuss some industry-changing trends
  here that will showcase how modern brands
  position themselves online. Understanding
  customer behaviors and then implementing those
  traits to change the marketing campaigns are
  unavoidable.
• Refine your SEO strategies for better results
• Using simple SEO techniques is outdated now.
  Fast-advancing businesses demand that their local
  outlets create competitive SEO strategies so that
  they can rank higher in Google searches and
  retain their digital presence. 
• Hence, brands in competitive areas need to
  collaborate with SEO companies to stay ahead in
  the game and increase ratings in optimization
  trends. 
• Search engine optimization is a highly evolving
  field. You need to use sharp SEO tactics if you
  wish to rank higher locally or globally.
  Professionals create strategies with customer
  behavior analysis, advanced data collection, and
  ongoing adaptation. 
• Big companies use automatic SEO techniques which
  leverage of AI and automation. In short, digital
  marketing depends on SEO more now than ever
  before. 

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• Give a Personal Touch to your Marketing Tactics
• The times when companies use to post mere
  business flyers in the name of promotions on
  their sites have way past gone. You no longer get
  conversions from those. Brands require
  personalized content, use refined email
  segmentation, and collect customer data for
  effective marketing.
• Other techniques involve complex data analytics
  and cross-platform data mining which enable
  businesses to differentiate their experience from
  the rest. This will boost customer loyalty and
  create a basis to establish an emotional bond
  with them. 
• More communication channels will be needed in the
  coming times. Chatbots are the in thing with
  solutions like ManyChat and MobileMonkey. Tools
  that allow push notifications like Subscribers
  will also work for many.

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• Voice Searches Dominate your Results
• Customer nowadays wants the ease of voice search
  while browsing. Asking YouTube for a recipe while
  cooking, or instructing Alexa to play that
  favorite song, or asking Google Maps for
  directions while driving, are facts that push up
  the voice search ranking factor in search
  engines. This is an increasing trend with
  potential growth in the near future.
• Digital marketing strategies should have content
  that will reflect the voice searches. Emerging
  trends show options of using AI to straight
  use voice commerce. Voice assistants are used
  widely to make purchases, search for products and
  do lots of other online searches. Brands can cash
  in by making this process streamlined and easy. 

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• Create Eye-Catchy Content for Optimizing your
  Visual Search
• A big chunk of results on Google search comes
  back in the form of images. If you are not using
  images, videos, infographics in your digital
  marketing content, think again. Visually
  appealing social posts, blog posts will steal the
  search results from the only text content. 
• Pinterest is the best example of this. It has its
  own Lens search capabilities used to recognize
  objects and landmarks through a camera app. Even
  Google uses this. Investing in graphic designing
  or with a digital marketing agency that has its
  ace game in infographics can give you good
  results in the long run. 
• There is a lot of scope for the eCommerce
  industry, to manipulate this trend of online
  marketing. Fashion and home decor retailers use
  images to suggest products to online shoppers
  which would not have been possible otherwise.
  IKEA, ASOS, Neiman Marcus, Argos, etc and have
  built proprietary visual search tools.

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• Shopping through Social Media Platforms or Social
  Shopping
• This is a method of e-commerce where known people
  are involved in ones shopping experience. 
• With the increased use of smartphones, social
  shopping has gone a step ahead into the offline
  shopping world as well. 
• Social media is no longer a tool for getting in
  touch with acquaintances only, but the base for
  customer loyalty and retention. They have become
  shopping platforms as more than 50 of users
  explore products here. Be it WhatsApp shopping
  groups or marketing groups on Facebook, or
  Instagram Checkout they shorten the process of
  shopping for their followers on these platforms. 

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• Social shopping uses various components like
• Group shopping sites
• Shopping communities
• Recommendation engines
• Social Shopping Marketplaces
• Shared Shopping mechanisms
• Up to 43 of online brands get traffic from their
  social media pages.

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• By experimenting with your social strategy you
  can position your brand at the topmost lists for
  your social audience.

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• Have you Considered Influencer Marketing for your
  Product Yet?
• With an increase in the number of influencers on
  social media their reach and hold on their
  followers increases this makes them a key
  factor when companies plan their digital
  marketing strategies. 
• Brands need to gear up client engagement and
  conversions with influencer marketing because it
  is the changing trend. This type of marketing
  works well for smaller businesses as well as huge
  brands. It is a very dynamic form of marketing
  where transactions happen between content
  creators, customers and brands.

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• Branding Should be Your all Time Favorite Moat
• If you are a strong brand Nike, Ferrari, Tesla,
  Jordan, American Express, Kardashians, Victorias
  Secret or Mercedes your 95 work on marketing is
  just done by your name. 
• This can work for your business as well. You just
  need to focus on building your brand name.
  Investing resources in ORM, profile creations and
  optimization and increasing overall online
  presence will set you apart from your
  competitors.  
• As you go about creating new customer engagement
  programs and direct marketing packages for your
  brand, look for opportunities to give rather than
  to get. Whoever makes the first kind gesture, as
  studies show, tends to gain the most. 
• Jeanette McMurtry
• And this gives birth to Social Branding. Involve
  your business with a social cause that you can
  relate with. This will not only create a positive
  impact on your target audience but also will lead
  them back to you for their business needs.

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• Video and Graphics Deserve a Center Stage in Your
  Marketing Play
• Have you tried video marketing till now?
• More than 80 of marketers show a willingness to
  increase their investment in video marketing this
  year. The majority of them plan to increase their
  brand presence on YouTube precisely. 
• Why is video marketing so important?
• There is a tremendous upward rise in engagement
  toward more dynamic content. Youtube sees around
  a 35 increase in engagement in the last two
  years. There are lots of marketing agencies that
  can make short videos for you in low budgets as
  well.

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• Then four trending options of micro-content are
• Instagram stories
• Instagram TV Twitter video
• TikTok
• Moreover, interactive content is what people are
  looking for. Clients want constant engagement
  with their marketers. 
• But to sum it all up, if all businesses are
  following these trends, how will you stand
  different then your rivals? Well the little
  things that you can be unique with like prices,
  customer service, operations, upselling, etc.
• Since digital media is such an evolving market,
  you need to keep evolving with it too. Use the
  latest trends without delay to make sure you have
  a stronger reputation then your rivals for the
  coming period.

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ABK Digital

• Digital Marketing Agency
• ABK Digital is conceptualized by creative minds
  with the philosophy to implement passion and
  emotional intelligence for digital marketing to
  increase clients reach towards their dreams. ABK
  Digital is a vertical of Akkomplish Group. We
  synchronize your vision and make you Akkomplish
  your business knowledge by incorporating out of
  the box and path breaking ideas. No matter how
  unique your business is, we have visionaries who
  would provide result-oriented solutions for all
  your digital business requirements. At ABK
  Digital we believe in long term relations with
  all our clients. We cater excellent after
  services and guidance to clients for SEO Services
  digital marketing services and become backbone
  of their company. We help you Digikkomplish! We
  do measure and work on hits, clicks, bounces,
  measure conversions, impressions, and content
  marketing strategies.

https//abkdigital.com/
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• To Contact Us 91 989 821 6968
• Website https//abkdigital.com/
• Address
• ABK Digital India
• 809, Iscon Elegance, Near Shapath V, S.G.
  Highway, Prahlad Nagar, Ahmedabad, Gujarat,
  India, 380015
• Akkomplish USA
• 22802 Broadway Ave, Clarksburg, Maryland
  20871

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