Main components of marketing plan

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Main components of marketing plan
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Introduction

• A marketing plan is very important step towards
  creating a successful marketing program for your
  industry. It should not be complicated your
  marketing plan should be easy to understand and
  easy to work. Here are main components of a
  marketing plan.

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Introduction
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Market Research and Find your Target Market .

• Market Research Gather, arrange, and note down
  down data about the market that is presently
  buying the products or service which you are
  going to sell. Some of the area which you should
  consider is Market dynamics, market patterns
  including seasonality Customers demographics,
  market segment, buying decisions what is the
  product competition and what are current sales
  in the industry ,benchmark in the industry and
  also about the suppliers on which you will
  depend.
• Find your Target Market find niche or target
  market and describe about your product or
  services it very important that you select your
  target market perfectly and you should also be
  aware of your product and who will be your
  client base in future.

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Describe your product know your Competition

• Describe your product explain about your
  product and also explain how your product
  realties with the market, also explain what
  market needs and what currently they are using
  and what they need and what they can utilize
  in upcoming time means what better product
  can be in future what they are utilizing at
  current time.
• Competition Explain your competition. Grow your
  "unique selling proposition." That will make you
  stand apart from your rival and you also should
  have knowledge what is your competitor doing for
  branding.

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Market Strategies and Pricing, Positioning and
Branding

• Market Strategies write the marketing strategies
  you are using or you consider utilizing in
  upcoming future like networking, advertising
  means you can promote your product in print
  media, conduct training programs which will help
  to create awareness about your product and you
  can also promote product in trade shows.
• Pricing, Positioning and Branding once the
  information collect plan strategies what will
  be the price of your product where your
  product will stand in market and how you will
  improve the brand and create brand awareness
  about your product in the market.

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Budget and Marketing Goals

• Budget Look at your budget how much expanses
  you can afford and what you to plan
  according to budget what task you can do
  inhouse and what you have to outsource and
  what budget you have according you have to
  plan so budget plan is important part of
  marketing plan.
• Marketing Goals establish marketing goals in
  quantity means you goals should be in numbers For
  example your goals may be to increase at least
  40 new clients or to sell 20 products every week,
  or to raise your income by 40 in this year. You
  goals can also include profit, sales and
  customers satisfaction.

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Conclusion

• Watch Your Results Analyze your strategies that
  are working for you and where you lack which
  can be improved or where your strategies are
  not working, survey customers have a watch on
  your sales also have look at leads and what
  percent your sells is increase and if there is
  decrees try to find reason and what improvement
  you can do .All these mentioned component are
  important as these component help you to stand
  develop and become successful in market you can
  say if you have proper marketing plan it
  makes you successful business man

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