HEALTHCARE MARKETING TRENDS FOR 2021

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HEALTHCARE MARKETING TRENDS FOR 2021
www.capminds.com
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INTRODUCTION

• As 2021 is round the corner, every healthcare
  provider needs to be updated with the latest
  healthcare trends and marketing technologies.
• Before planning your marketing strategy for 2021,
  dont miss to include these healthcare marketing
  trends to attain better growth and stand ahead in
  the 2021 healthcare marketplace.

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MARKETING STATISTICS

• 90 of patients use online reviews to evaluate
  doctors
• 5 of all Google searches are related to health
  care (Source Google)
• 88 of healthcare appointments are scheduled via
  phone (Source Sequence)
• 66 of Internet users search online for
  information about a specific medical problem or
  disease.

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1.Effective Patient Communication

• It is important for hospitals and healthcare
  organizations to check whether the patient
  receives better care in a timely manner.
• Whether it be a sharing patient medical records
  with other physicians, or the treatment records
  with patients, or information on prevention,
  symptoms, testing, and treatment communication
  should be trustworthy and useful.

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2. Telehealth remains to be on the top in 2021

• Telehealth is one big thing that is significantly
  going to change the way medical organizations
  survive in 2020 and also in 2021 healthcare
  marketing.
• Create an informative landing page for your
  telehealth software and educate your patients
  about telehealth tools, how it works? How it
  helps patients to get care via video visits.

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3. Eye-catching videos and healthcare news 

• Identify the common questions that your patients
  ask and then provide them with the content that
  offers a solution to their problems.
• Create a healthcare content marketing strategy
  that offers valuable content, eye-catching
  videos, attractive images about your healthcare
  services.

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4.Patient Experience

• The advanced features like online appointment
  scheduling, online bill pay, easily accessible
  medical records, lab results will automatically
  increase your patient experience.
• Update your software with the advanced features,
  email, or text your patients to notify about the
  new features, provide a mobile app experience to
  attract your patients. 

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5.Brand Reputation

• Patients only go with Brands. What they see in
  the search results is essentially their first
  impression and the best impression.
• So online brand reputation is very important for
  your healthcare success.

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How to achieve an online reputation?

• Expand your presence over social media because
  today social media is everything and everyone is
  on social media.
• Ask your customers to write a review of your
  healthcare services. This helps you to offer
  better care for your patients.
• Showcase your customer testimonials which shows
  your achievements

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• These healthcare marketing trends for 2021 will
  definitely help you to start apart from the
  competition.

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Are you ready to speed up your healthcare
services?

• We, CapMinds are here to help you with the best
  healthcare software to reduce your administrative
  tasks, automate your workflow process, and
  improve your practice productivity.

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CapMinds EHR Services

• Contact us
• CapMinds Technologies
• 42240 Mason Ridge Ct, Brambleton, VA 20148
• 1 571.213.3245
• info_at_capminds.com
• https//www.capminds.com