What to Keep in Mind When Hiring a Consultant

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What to Keep in Mind When Hiring a Consultant
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• Good business consultants are much capable to
  surge the profit margin of your company. But it
  is definitely true that not all business clients
  will be able to take care of your business
  problems and issues and therefore a good business
  consultant with vast experience is recommended.
  Here are some points to consider before hiring a
  consultant.

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Remember to Budget

• While its nice to get the worlds best
  consultant, its likely going to come at a cost.
  What can you realistically afford? This will
  quickly eliminate some options. Also remember to
  not under spend. If the marketing is low quality,
  its a wasted investment.

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Do Your Homework

• With the Internet, you have no excuse not to do
  a little digging before hiring a marketing
  consultant. If theyre selling themselves as your
  best option for marketing, their businesss
  marketing should reflect just that. How is their
  brand image or website content? What relevant
  clients and projects have they worked on?

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Get Some References

• Many marketing consultants will have case
  studies on-hand that illustrate results, both
  execution value and metrics. What have they done
  for others and how effective was it? What are key
  metrics for relevant projects or programs? Also
  request references including complete contact
  information. This way, you can reach out and hear
  from their clients directly. You need more than
  just their word.

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Interview Them

• Have a clear plan going in. What do you want
  from them? Have questions related to your goals
  ready ahead of time. Also, pay attention to what
  they ask you. Theyll use the answers of these
  questions to come up with a proposal (well get
  back to this). They should ask about your
• Goals
• Target customer (demographics/profile)
• Decision making process
• Competitors
• Points of differentiation, or Unique Selling
  Proposition (USP)
• Most profitable offering
• Lead generation and conversion efforts
• Idea of success and how it will be measured

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• A business consultant can add immense value to a
  startup or even an established business. Their
  insights and advices can be a true game-changer
  and make you business grow. While hiring a
  business consultant you must keep in mind
  certain factors and make sure that the business
  consultant you are hiring has a great portfolio.

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THANK YOU