Entrackr- Bigbasket News

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Big Basket News The Online Grocery Store
Experiences a Hike in New Customers due to
Pandemic

• Entrackr

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Big Basket News

•  BigBasket is one of the best online grocery
  stores in India. It is an online supermarket for
  all your day to day needs. The company primarily
  delivers grocery goods found in convenience
  stores, home essentials, and food items. This
  year Bigbasket's B2B business has seen a 50
  increase from January to July. New shops and
  department stores have increased consumption from
  Big Basket during these months due to Global
  Pandemic, which started last year but still has
  lasting effects on various industries.
•  Online Grocery stores such as BigBasket stated
  that new customers on its delivery platform have
  risen to 84 for seven months and made it one of
  the leading online grocery stores today. Even
  though April saw a steep decline in its supply
  chain and logistics operations in April during
  the first phase of lockdown, it showed a sharp
  rise soon after.

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Online Grocery Store

•  There were also situations where staples like
  flour, tea, and milk were out of stock on the
  BigBasket app, stated by Big Basket News.
  However, the e-grocery startup has been slowly
  recovering since then. In a study, BigBasket
  claims that the total number of times a customer
  visited its website or app is 55 higher than
  ever. Even the B2C business has shown a 44
  increase in households ordering from the platform
  from January to July.
• These statistics clearly show that consumers and
  even other businesses opt for ordering
  necessities online and increasing their options.
  The E-grocer's daily milk delivery app, bbdaily
  has also witnessed revenue growth of 139 during
  the seven months.Bigbasket additionally works
  intelligent vending machines in numerous private
  lofts in level 1 urban communities like
  Bengaluru. The startup had sworn to contribute
  near 100 million to grow bbinstant after it was
  dispatched in September 2018. During
  January-July, bbinstant has indicated a 20
  expansion in income as per the examination. While
  the fundamental business-to-shopper (B2C)
  application saw an 81 expansion during a similar
  period.

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customer pattern
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Hike in New Customers

• According to Big Basket News, The customer
  pattern has also changed over these months, says
  a study. Vitamin C rich fruits such as kiwis,
  oranges, and other citrus fruits saw double
  demand from households during the lockdown
  compared to regular fruits and vegetables such as
  onions, tomatoes, and potatoes. Even the food
  from such categories chocolates, cup noodles,
  and savory snacks registered 50-140 growth.
•  Seshu Kumar Tirumala, national category head of
  BigBasket, says, "There has been a significant
  change in consumer behavior since March. Given
  the unmatched convenience and safety that home
  delivery offers, we have experienced an 84
  increase in new customers accompanied by
  excellent retention rates and basket sizes."
•  The customers are mostly staying at home and a
  considerable number of the lot has ordered more
  products from categories that relate to family
  time, hobbies, and experimentation as customers
  are staying at home much more than before.

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