Steve Trahanas - Role of Creative in Digital Marketing

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Role of Creative in Digital Marketing

• Steve Trahanas

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• Creative has always been playing a vital role in
  the marketing field since historic times.
  However, in the digital world, the online-target
  has become increasingly refined as the probable
  clients are majorly influenced by the online
  world. In a scenario with influential minds
  relying upon just a single theory will get you to
  nowhere with the advancement of technology, your
  approach to digital marketing needs to be
  upgraded too.

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Importance of Creative in Digital marketing

• With the advancement of technology, the users now
  move fluidly between various devices and channels
  expecting a seamless yet fun-filled experience.
  Due to this, every minute the social media
  intakes vast information and this certainly
  influences the decision-making when it comes to
  purchasing any product.

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How to target the customer with a Creative
approach?

• With an increase in competition for the attention
  of the consumers in a technology-driven world, to
  create a perfect balance between creative ads
  that will stand out and present that ad in front
  of the correct target at the correct time has
  become quite difficult.

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Contextual Data

• This type of data is strictly related to the
  number of times a user views your content.
  Contextual data can be effectively used in
  targeting the potential client's current web
  behaviour and thereby aligning the ad campaign
  message accordingly.

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Behavioral Data

• This is based on targeting the previous web
  content browsing behaviour of the customer. By
  placing a cookie in the user's web browser you
  can collect information about their website
  visiting histories, content searched, videos
  watched, and the links downloaded. Once you have
  collected these data you can group them to create
  a specific ad content with customized messages.

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Geographic Data

• This type of data solely provides information
  regarding the current location of your targeted
  customer. Geographic data can be useful in
  tailoring the ad campaigns designed specifically
  for a group of people belonging to a particular
  area.

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Psychographic Data

• This is one of the most important types of data
  collected. Psychographic data mainly analyses the
  reason for driving the purchase of your potential
  client. This mainly involves information about
  the client's personality, point of interest,
  values, and lifestyles. Psychographic analysis
  invades consumer's behavior in devising an ad
  campaign which can be really relevant and
  motivating.