POULTRY FARMERS REGULATORY COMMITTEE

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POULTRY FARMERS REGULATORY COMMITTEE
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WHAT WE DO

• PFRC regulates the growing and selling of broiler
  chicken in India to suit the evolving consumer
  requirements.
• We help poultry farmer companies to adapt to
  positive changes to provide the consumers with
  the top-quality protein diet.
• Building trust by keeping a customer-centric
  policy in everything we do is our guiding
  principle.

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The PFRC has been formed with the vision and
mission of creating a self-regulatory body that
seeks to achieve the highest standards of
business in the industry and to act as the
primary forum to drive the overall interests of
the industry

• R. LAKSHMANAN - CHAIRMAN, PFRC

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OUR OBJECTIVES

• PFRC aims at providing facilities for exchange of
  information and opinion of interest to poultry
  breeding farms and poultry farmers.
• To promote organized development of poultry
  farming in India
• To protect the interests pertaining to poultry
  farming, breeding, processing, and distribution,
  feed manufacturing, retailing of poultry and
  poultry products
• To represent poultry stakeholders needs to the
  government and the other bodies that impact the
  poultry farming activity
• To achieve the highest standards of poultry
  business that enhances the efficiency in
  production and marketing
• To disseminate information relating to the
  poultry trends and challenges in the domestic and
  global markets, and
• To provide facilities to have significant
  interaction among different poultry stakeholders.

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RESEARCH ANALYSIS

• Implementation of effective research and
  development system for the value creation
• Analytics to forecast consumer behavior/seasonal
  changes, etc.,
• Piggyback on other research work to design
  marketing initiatives
• Influencing regulatory framework for sound
  governance

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CONSUMER ENGAGEMENT

• Various mediums to reach out and in constant
  recall wavelength
• Engagement as a fun activity to get the younger
  generation on board
• Artificial intelligence and the internet of
  things to reach out to consumers
• Insights into consumer purchasing trends and
  challenges
• Focus on digital revolution like smartphone
  friendly IP technology, QR code, etc.,

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STAKEHOLDER'S ENGAGEMENT LEGAL TEAM

• Enabling the institutionalization of farmer
  network
• Organization of trade network
• Implementation of standardization in the retail
  network
• Identify false narratives, fake news, fake
  reviews, rumors' in social media and encounter
  them through warnings
• Take up litigation route for serious cases

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WHY JOIN US?

• Benefits Of Becoming A Member With PFRC
• If you are engaged in the business of the poultry
  farming, breeding, feed manufacturing,
  distributing, retailing, restaurant service, diet
  and nutrition services and other activities that
  are associated with the poultry industry, we
  invite you to join us in achieving highest
  standards of poultry business practices that will
  strengthen our industry by becoming a PFRC
  member. By becoming a member, you can access the
  information on the trends, opportunities,
  challenges, technological advancements prevailing
  in the Poultry industry, to interact among the
  poultry stakeholders and to represent the needs
  from Government and other bodies in the poultry
  industry..

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EDUCATION AND TRAINING

• The Poultry Industry in India has evolved in the
  last 45 years and today it involves top notch
  Agro-Scientific methods and uses high tech
  equipment's and barrier breaking
  telecommunication and internet of things to run
  the broiler farms, Breeding Farms,Hatchery Units
  and Feed Mills.
• Such an industry requires a strong support system
  in the form of Education Training.
• PFRC has set up a team of professionally
  qualified Veterinary Doctors, College Faculty and
  a Management Consultant to create suitable
  educative content for the use of industry people
  and develop awareness content for the consuming
  public.
• PFRC has signed up MOU with leading Veterinary
  Institutions and Management Institutions to
  facilitate continuous stream of content to keep
  abreast of the developments in our industry.

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Reach Us

• PFRCS.F.NO 388/3, Its Floor, Federal
  (Upstairs),Chettipalayam Road,Palladam -
  641664,Tiruppur District, Tamilnadu, India.
• CONTACT 91 9842854877
• FACEBOOK https//www.facebook.com/PFRCTN
• INSTAGRAM https//www.instagram.com/pfrctn/
• TWITTER https//twitter.com/PFRC_TN
• WEBSITE www.pfrc.in