https://hirecontentwriter.in/5-content-writing-tips-to-excellence/

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(No Transcript)
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What is Content Writing for Digital Marketing?

• Digital Content writing is basically, writing of
  any useful information for Internet users. The
  objective of such writing is maximising its
  search value, educational value, entertainment
  value, and marketing value.

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Who needs a Content Writing Company?

• Content is critical for any business looking at
  the digital world today for growth and success.
• Content writing increases brand awareness, brand
  engagement, and eventual sales of products and
  services. It comes into play for all
  communications involved in marketing, be it a
  multinational cosmetics brand or a local cake
  pastry shop.

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How does a business go about meeting its content
writing needs?

• The content writing process is complex and one
  can broadly break it down into 3 steps to
  understand it better.
• Identifying the Target Audience
• Content Creation
• SEO Hygiene of Content
• Let's look all of them step by step in the next
  slides...

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Identifying the Target Audience

• All businesses target a specific section of
  people. This portion of consumers is called the
  target audience. You need to be well aware of
  your audience persona to write engaging content.
• This includes their general habits, lifestyle,
  requirements, etc. Content is wasted if it's not
  targeted audience-oriented.

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2. Content Category

• Good content is built upon the pillars of
  research, simple, pithy language, useful
  keywords, and a unique, original narrative. Use
  short sentences and paragraphs dont clutter the
  webpage. Break the monotony of the text with
  pictures, infographics, and enlarged quotes.
• Professional Content writers should concentrate
  on making the content qualitative, useful, and
  enjoyable to the reader. Once finished, they
  should proofread it until the article is ready
  for the last step of content writing meeting SEO
  hygiene.

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3. SEO Hygiene of Contents

• SEO is the optimization of content so as to
  inform search engines like Google to index your
  content in its massive library/directory.
• Hiring a SEO Content Writing Agency (Search
  Engine Optimization) is another important step
  for success from content writing. It is a process
  that will help engagement generate more organic
  leads.

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Check out our detailed note on
Introduction to Content Writing
Thank You