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DIGITAL MARKETING
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What is digital marketing?

• Digital marketing is the component of marketing
  that utilizes internet and online based digital
  technologies such as desktop computers, mobile
  phones and other digital media and platforms to
  promote products and services.

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Objective of digital marketing

•  Increase revenue
•   Build a brand
•   Improve local SEO
•  Increase qualified traffic
• Manage online reputation
• 6. Promote New Products or Services.
• 7. Grow Digital Presence.
• 8. Lead Generation.
• 9. Target New Customers.
• 10. Develop Brand Loyalty.

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Digital marketing mediums
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Key components of digital marketing

• Website design (user experience)
• Search engine optimization (SEO)
• Pay per click (PPC)
• Social media marketing (SMM)
• Email marketing
• Display advertising (banner ads)
• Affiliate marketing
• Content marketing
• Online reputation management (ORM)

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Search engine optimization (SEO)

• Search engine optimization is the way towards
  improving the quality and amount of site traffic
  to a site or a web page from search engines. SEO
  targets unpaid traffic as opposed to coordinate
  traffic or paid traffic

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Pay Per Click (PPC)

• A model of internet marketing in which
  advertisers pay a fee each time one of their ads
  is clicked. Essentially, it's a way of buying
  visits to your site, rather than attempting to
  earn those visits organically. Search engine
  advertising is one of the most popular forms of
  PPC.

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Social Media Marketing (SMM)

• social media marketing (SMM) is the utilization
  of social media sites and social networks to
  advertise an organization's products and
  services. ... Otherwise called "digital
  marketing" and "e-marketing," social media
  advertising purpose-built data analytics tools
  that permits advertisers to follow how fruitful
  their endeavors are.

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Email marketing

• Email marketing is the demonstration of sending a
  business message, ordinarily to a gathering of
  individuals, utilizing email. In its broadest
  sense, each email shipped off a potential or
  current client could be viewed as email
  marketing. It includes utilizing email to send
  ads, request business, or solicit sales or
  donations.

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Display advertising

• Display advertising alludes the way towards
  advertising an item or administration through
  visuals like pictures and recordings on
  organizations of distributer sites, for example,
  the Google Display Network and Facebook etc.
  Display advertisements are placed on relevant
  third-party websites in the form of banner, image
  and text ads.

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Affiliate marketing

• Affiliate marketing is a sort of execution based
  marketing in which a business rewards at least
  one affiliates for every guest or client brought
  by the affiliate's own marketing endeavors.

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Content marketing

• A type of marketing that involves the creation
  and sharing of online material (such as videos,
  blogs, and social media posts) that does not
  explicitly promote a brand but is intended to
  stimulate interest in its products or services.

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Digital marketing measurement

• Calculation ROI (return on investment)
  (Payback - Investment)/Investment)100
• Many tools and systems are available to calculate
  your ROI and to measure the effectiveness of your
  digital marketing campaign.

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ROI TOOLS

• Google analytics
• Google webmaster tools
• Google ad words
• Social media monitoring

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For more information

• To learn more about digital marketing enroll in
  the digital marketing course offered by Henry
  Harvin.
• Learn from experts and be on top.

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About Henry Harvin

• Henry Harvin is a leading career and competency
  development organization with focus on value
  creation. We are into the business of training,
  skill development, assessment centers, content
  services and higher education. Our dream is to
  establish 'Henry Harvin' in line with the vision
  of Mr.Henry Dunster 400 years ago which now
  resonates in the form of a prestigious
  educational institution respected worldwide.

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Contact us at -

• Our website - www.henryharvin.com
• Or
• Chat on WhatsApp with 91 98919 53953