sameephenery3 (7)

1
UPDATES IN SEO
2
How does Google search work?

• Google's search engine is an amazing asset.
  Without search engine like Google, it would be
  basically impossible to track down the data you
  need when you browse the Web.
• Google utilizes computerized programs called bugs
  or crawlers, much the same as most search
  engines.
• Google has an enormous list of keywords and where
  those words can be found.
• What separates Google is the way it positions
  search lists, which thusly decides the
• request Google shows results on its search engine
  results page (SERP).
• Google utilizes a reserved calculation called
  PageRank, which allocates each Web page a
  pertinence score.

3
Basically Google does 3 things

1. Crawl web comprehensively and deeply.
2. Index those pages found in web.
3. Rank those pages return the most relevant ones
   to the user.

4
1. Googles Caffeine Update

• Google Caffeine was the latest update coming to
  the Google search engine, but unlike other
  updates, Google Caffeine was a reboot of the
  search engine. Rather than simply introducing new
  changes within the current system, Google has
  opted to completely retool the search engine with
  a goal of achieving greater speed, better
  indexing a more relevant search results.
• IT focused mainly on 3 aspects
• Speed
• Size
• Relevancy

5
2. Googles Panda update

• It's essentially a content quality channel that
  was focused at low quality and slender sites,
  specifically content homesteads, so as to keep
  them from working their way to Google's top
  internet searcher results pages. Google could now
  decide all the more precisely which sites were
  "spammy" and which locales would probably be
  esteemed helpful by guests.
• Google said the update influenced 12 of searches
  in the U.S.

6
3. Googles Penguin update

• In the wake of spammers utilizing their assets to
  promote thin content and
• inferior quality sites, Google thought of the
  Webspam update. The update was chosen to be
  called Penguin, Google simply being Google. Over
  a progression of Google calculation refreshes,
  Penguin assumed a genuine position in the center
  search calculation and disposed of a great deal
  of spammers from Google's search results.

7
4.Googles Pirate update

• Pirated content was getting hazardous every day,
  the copyright holders were incensed and acquiring
  tremendous loses. Along these lines, Google at
  long last concocted an update to boycott pirated
  content in its search results. The update was
  classified "Pirate" for evident reasons.

8
5. Googles Hummingbird update

• This Google algorithm derives its name from the
  tiny bird, which is known for being precise and
  fast.
• The Hummingbird was an entirely new algorithm. It
  approaches search engine queries in a brand new
  and intelligent way utilizing new technology
  combined with older features of the existing
  algorithms. Hummingbird was important because
  Google Algorithm was dramatically rewritten.

9
6. Googles Pigeon update

• This update focused to improve the quality of
  local searches and provide more relevant results
  to the user, Google relies on factors such as
  location and distance.
• This update alters the local listings in the
  search results along with this, the local
  directory sites like Yelp are given preference.

10
7. Googles mobile friendly update

• mobile friendly updates were an uncommon case in
  Google algorithm updates. They weren't focused on
  search engine calculation by and large, yet to
  keep up the website page quality in cell phones.
  mobile sites in those days were not given much
  consideration, and given the wake of the
  smartphone phone era, this choice turned into a
  need for Google. Best SEO benefits likewise began
  working independently for mobile-friendly updates.

11
8. Googles Rankbrain update

• Google uses artificial intelligence (AI) to
  better understand search queries. A "very large
  fraction" of queries is being interpreted by an
  AI system called RankBrain.
• With machine learning, RankBrain better
  understands what users are searching for. It has
  improved 54.6 of difficult to understand
  queries. ?Using AI, Google handles the increasing
  volume of search traffic that comes as a
  byproduct of increasing Internet access.

12
9. Googles Possum update

• Another update to Google's nearby search
  calculation, the one that hit some very hard, and
  made some cheerful. This update was pointed
  toward improving organizations that went
  unconsidered as they were outside city limits,
  regardless of whether just by a couple of miles.
  Nearby web advancement organizations additionally
  began working for more modest organizations while
  putting SEO first.

13
10. Googles Fred update

• Fred was another Google update which focused
  sites with thin content by changing the whole
  algorithm. This was Google's response to websites
  who strived on ads and affiliate marketing and
  had no important content to offer. They were much
  the same as content ranches, however the
  objective was diverse this time around, thus was
  Google's way to deal with tackle it.

14
For more information

• To learn more about Social Media Optimization
  enroll in the Digital marketing course offered by
  Henry Harvin.
• Learn from experts and be on top.

15
About Henry Harvin

• Henry Harvin is a leading career and competency
  development organization with focus on value
  creation. We are into the business of training,
  skill development, assessment centers, content
  services and higher education. Our dream is to
  establish 'Henry Harvin' in line with the vision
  of Mr.Henry Dunster 400 years ago which now
  resonates in the form of a prestigious
  educational institution respected worldwide.

16
Contact us at -

• Our website - www.henryharvin.com
• Or
• Chat on WhatsApp with 91 98919 53953