LiqvdAsia (1)

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AN IDEASCOMPANYFORTHE DIGITALWORLD.
www.liqvd.asia
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Conducting Business from Home? Go Digital!

• Liqvd asia

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introduction

• You may have noticed the sales and revenue of
  some industries plummet during the lockdown. A
  few sectors have seen an almost complete shutdown
  of business. 
• In such a scenario, marketing plays a critical
  role for many surviving businesses especially
  digital marketing. Currently, the cost of
  traditional advertising, especially when there is
  no vision of the Return on Investment. Digital
  marketing helps you track your advertising
  rupees, paisa-by-paisa. And of course, what
  better time to market online than when most of
  the population is spending most of their time at
  home? In fact, a recent Google report has
  indicated as much the Indian consumer feels the
  need to be always on when at home.

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digital marketing strategies your business can
adopt in these tricky times
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ADOPT A MULTI-CHANNEL APPROACH

• Adopt multi-channel approach and open your
  business to new audiences who may have not
  heard/seen of your business before. 
• Use  PPC (pay-per-click) marketing to connect
  with their customers and gain a competitive
  advantage. 
• Facebook and Twitter represent more
  brand-advertising opportunities than Google. Paid
  social on Instagram for example is also highly
  valuable for visual services and products, or
  even small businesses or financial advisers that
  can offer their services online such as product
  information, investment advice, digital training,
  and a lot more.

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CREATE GOODWILL, AMPLIFY IT ON DIGITAL

• Whats the best way to get people to notice your
  business? A kind deed, amplified suitably on
  digital media, goes a long way in creating the
  goodwill your business could use. Be it just
  changing the line of business (like how a few
  breweries around the world have started
  manufacturing hand sanitizers) or conducting an
  online social media drive or marathon to support
  Covid-19 warriors, people are looking for good
  gestures in troubling times like these. 

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UPDATE YOUR ONLINE PRESENCE

• A lot of trade shows, exhibitions and events have
  been cancelled this year, for obvious reasons.
  This has hit companies hard, especially B2B
  companies.  Figures released by data intelligence
  company PredictHQ, show that in February there
  was a 500 surge in cancellations and
  postponements of significant events.
• This puts a lot of pressure on your online
  presence to reflect the times. For instance, if
  you offer consultations, you might have to shift
  entirely to online consultations. 

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IMPROVE YOUR WEBSITE SEO

• This follows naturally from the previous point
  the best way to improve your online presence is
  to make it more noticeable to your audience or
  as they say in the age of Google, more
  searchable. You want to be on the front page of
  the Google search, somewhere in the top 5, so
  that when your customers search for certain
  keywords, they end up contacting you. To climb to
  the top of the rankings takes time and strategic
  search engine optimization.

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READJUST YOUR DIGITAL MARKETING BUDGET

• An important piece of advice in a situation
  like this, do not panic and slash your marketing
  budgets just because theres an economic
  slowdown. Just readjust or restructure it
  smartly. Cutting down on budgets might impact the
  brand in the long run we may not realise it
  now, but why wait for the future to see what its
  impact might be? 

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Words of wisdom

• While it is true that businesses are facing a
  major impact over the global coronavirus
  situation, its up to us to look at this as an
  opportunity to create and implement a smart
  digital marketing strategy that protects our
  businesses for the short term and long term. 
• And remember one thing better days are coming,
  for sure!

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THANK YOU