WHY FOOD PACKAGING INTEGRITY MATTERS IN GCC

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WHY FOOD PACKAGING INTEGRITY MATTERS IN GCC ?
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FOOD PACKAGING
Food packaging has the same amount of
significance as a food commodity. Food packaging
helps protect foods against physical, chemical
and environmental factors that could possibly
contaminate the food. Even in the global food
industry, marketers adapt to changing packaging
trends in order to become the consumers' prime
choice. Food packaging holds power to swag a
customer in favor of the marketers strategy.
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• Key role of food packaging are
• Containing Food
• Protecting Food
• Preserving Food
• Communicating with customers
• Building brand awareness

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• GCC FOOD PACKAGING
• In GCC countries a fair amount of
  population are regular consumers of packaged
  food. Dubai packaging industries develop food
  packaging measures that can preserve food for
  longer period without losing its nutritional
  value. Also studies have shown that consumer
  purchase is greatly influenced by the food
  packaging designs as the majority of the GCC
  population are youngsters.

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Importance of food packaging integrity

• These are 4 reasons why food packaging
  integrity matters in a business.
• First impression is the best impression -
  Packaging is the first impression that will be
  registered within the viewer mind before he/she
  taste the content. So first impression has to be
  the best impression for the brand.
• Optimised packaging as per the content - Food
  packaging has to get differed accordingly to the
  product inside. This will bring more ease in
  handling the food and transporting without being
  contaminated.

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Importance of food packaging integrity

• Effective customer interaction through Product
  Labeling - As it comes to food industry, sharing
  needful information like the food containment,
  reliable test results on food quality,
  achievements attained, how to use etc with
  customers will create a gesture of care and
  concern to the users.
• Ensuring safe transportation of food - If the
  product arrives safely in the hands of the
  customers and without any aesthetic or taste
  damage, then it will leave a very good impression
  and could get a customer for a lifetime.

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Conclusion
Thus Food packaging integrity has greater
significance when it comes to the case of GCC
countries. As the need of packaged food is high,
food packaging manufacturers in Saudi Arabia
provide customised and creative food packaging
services that can preserve the food for a long
time and that can be easily transported.
Without giving importance for product packaging
integrity, chances of product will either get
deformed during the process of transportation or
it will leave a bad taste, which can be very bad
for business.

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