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Amazon Marketing Services Effective Measures To
Improve Your AMS Campaigns
Amazon marketing services are typically designed
as an advertising solution for sellers to
differentiate their brands in the marketplace.
Amazon sellers can create meaningful ad
campaigns that are placed tactically on the
search result pages to engage shoppers. To
maximize the effect of their AMS campaigns,
advertisers must analyze several factors that
can influence their ROI. Understanding the
shoppers intent and the most profitable
relevant keywords can derive maximum benefit from
the ad campaigns. Lets discuss in detail some
of the effective measures that can potentially
enhance the effectiveness of your AMS
campaigns. Measures To Improve Your AMS
Campaigns Optimize Your Product
Listing Generally, the buying process on Amazon
involves three main steps
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1. A customer learns about your product through
   their search activity.
2. They select your product by clicking on it in the
   search result pages.
3. If they like your product, they hit the buy
   button and proceed to checkout.

An effective AMS campaign can take care of the
first step and increase the chances of
proceeding to the second page. However, to
convert those traffic to loyal customers depends
entirely on you. With Amazon listing
optimization, you can achieve your desired
conversions. Do the research and include the most
relevant keywords in the title, bullet points,
and product description. It will let customers
know that you offer what they want. Optimize the
content and provide valuable information to
entice customers to buy the product. Include
high-quality product images to enhance the visual
appeal of your products. For more insights on
Amazon listing optimization, read this
blog. Build Both Offensive And Defensive
Strategy Building an offensive strategy means to
target branded competitor keywords in your
sponsored product campaigns. When a consumer
searches for competitors products, your product
ads will also show up in their search result
pages. On the other hand, having a defensive
strategy means targeting your branded keywords
within your ad campaigns. Both these strategies
are equally important in developing a strong AMS
campaign. Thus, Adlucent recommends you to
dedicate 40 of your budget to the defensive
strategy and 40 to the offensive. Reserve the
remaining 20 for harvesting
and testing.
(Source Adlucent)
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Use Automatic Campaigns Automatic campaigns
enable sellers to target their sponsored product
ad to all relevant customer queries based on the
product information. Therefore, run an automatic
campaign, and a manual sponsored product campaign
for the same product, at the same time. Carry
out some initial research and include those
keywords in your manual campaign. Also, set up
your automatic campaign simultaneously. The
automatic campaign will conduct additional
research to find relevant keywords and lucrative
search terms for you. After a couple of weeks,
when you find those highly profitable search
terms, include them in your manual campaign. In
this way, you can optimize your ad campaigns to
generate higher ROI. Learn about Ensuring Solid
Growth Of Your E-commerce Business With Amazon
Marketing in this blog. Implement A Short-Tail
Long-Tail Strategy Both short-tail and long-tail
strategies have their specific advantages in
driving traffic to your Amazon store. Short-tail
terms (e.g., Samsung Smart TV) are best to drive
traffic to your brand store. Here, consumers can
browse all your products and learn more about
your brand. On the other hand, long-tail terms
drive traffic directly to your product page or a
specific category on your brand page. An example
of a long-tail search term could be Samsung 32
inches Wondertainment Series HD Ready LED Smart
TV. Building a robust long-tail strategy
requires more time and resources, which is why
many advertisers tend to skip it. However,
long-tail terms generally have less competition
as they are specifically related to your product
identity. Therefore, the revenue potential of
your sponsored product ad increases, and so does
your conversion rate. Learn more about long-tail
keywords in this article. Analyze Your Data One
of the common challenges that most businesses
face is measuring the success of their AMS
campaigns. It is due to the difficulty in data
analysis in terms of management, time, and
accuracy. Generally, the campaign reports are
separated by ad type and further separated from
the rest of the business reports. Therefore, it
becomes difficult to analyze the overall impact
of the ad campaign on your entire marketplace.
Evaluate the direct ROI on your ads, based on
ACOS or ROAS. Also, calculate the total return on
the ad spend, which is your ad investment
compared to your overall sales on Amazon. You
can always consult an accomplished Amazon
marketing agency like Oodles to help you analyze
your data more efficiently.
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Wrapping Up! There are several factors that you
must consider when it comes to investing in an ad
campaign with Amazon. The measures listed in
this article can improve your AMS campaigns and
generate a higher ROI. For more information on
Amazon marketing services, read this article
Amazon Marketing Services Bridging The Gap
Between Seller And Consumer. At Oodles, we
provide comprehensive Amazon listing optimization
services to elevate your position in the
competitive market and gain maximum ROI. To
improve your AMS campaign and to learn more about
our Amazon marketing services, get in touch with
us here