Choosing the right SEO for small business needs

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CHOOSING THE RIGHT SEO FOR SMALL BUSINESS NEEDS
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Outline

• Introduction
• SEO company
• SEO
• On-page SEO
• Off-page SEO

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Introduction
SEO means Search engine optimization could be
added more benefits for many small businesses as
well as bigger companies who are looking to
increase their online presence and helps to drive
more targeted traffic to the website.
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SEO Company
It is important to know exactly about SEO that
what it will do for your business and how they
provide you with the expected results. Also, be
aware of any SEO Company that offers guaranteed
ranking. Further, it is impossible to guarantee
the ranking with Google or any other search
engines.
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SEO
Search Engine Optimization is the process of
research, analysis, and testing. It should be
done with patience and requires proper planning
to find the best keyword for the business, and
then put a proper strategy in place to rank those
keywords.
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On-page SEO
On-page SEO is about analysis of your website. It
includes factors like site structures use of
keywords, website content, HTML, CSS, and the
page loading time. A good on-page SEO benefits
the end-user and also helps them to avoid
technical issues. For example, duplicate content.

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Off-page SEO
Off-page optimization refers to creating relevant
backlinks for the website from other sites. Each
backlink you give for your website will be get
counted by the search engines. Websites are
given with some kind of authority score called
Page Rank.