Design Thinking Course

1
Design Thinking
2
What is Design Thinking??

• Design Thinking is an iterative process in which
  we seek to understand the user, challenge
  assumptions, and redefine problems in an attempt
  to identify alternative strategies and solutions
  that might not be instantly apparent with our
  initial level of understanding. At the same time,
  Design Thinking provides a solution-based
  approach to solving problems. It is a way of
  thinking and working as well as a collection of
  hands-on methods.

3
Importance of Design Thinking

• Design Thinking is extremely useful in tackling
  problems that are ill-defined or unknown, by
  re-framing the problem in human-centric ways,
  creating many ideas in brainstorming sessions,
  and adopting a hands-on approach in prototyping
  and testing. Design thinking gives you an
  opportunity to take a look at problems from a
  completely different perspective.

4
5 stages of Design Thinking

• Empathize
• The first stage of the Design Thinking process is
  to gain an empathic understanding of the problem
  you are trying to solve. This involves consulting
  experts to find out more about the area of
  concern through observing, engaging and
  empathizing with people to understand their
  experiences and motivations, as well as immersing
  yourself in the physical environment so you can
  gain a deeper personal understanding of the
  issues involved.
•  

5

• 2. Define (The Problem)
• During the Define stage, you put together the
  information you have created and gathered during
  the Empathise stage. This is where you will
  analyse your observations and synthesise them in
  order to define the core problems that you and
  your team have identified up to this point.
• 3. Ideate
• During the third stage of the Design Thinking
  process, designers are ready to start generating
  ideas. Youve grown to understand your users and
  their needs in the Empathise stage, and youve
  analysed and synthesised your observations in the
  Define stage, and ended up with a human-centered
  problem statement. With this solid background,
  you and your team members can start to "think
  outside the box" to identify new solutions to the
  problem statement youve created, and you can
  start to look for alternative ways of viewing the
  problem. 

6

• 4.Prototype
• The design team will now produce a number of
  inexpensive, scaled down versions of the product
  or specific features found within the product, so
  they can investigate the problem solutions
  generated in the previous stage. Prototypes may
  be shared and tested within the team itself, in
  other departments, or on a small group of people
  outside the design team. This is an experimental
  phase, and the aim is to identify the best
  possible solution for each of the problems
  identified during the first three stages.

7

• 5.Test
• Designers or evaluators rigorously test the
  complete product using the best solutions
  identified during the prototyping phase. This is
  the final stage of the 5 stage-model, but in an
  iterative process, the results generated during
  the testing phase are often used to redefine one
  or more problems and inform the understanding of
  the users, the conditions of use, how people
  think, behave, and feel, and to empathise. 
•  

8
Applications of Digital Marketing

• Business
• Design thinking helps in businesses by optimizing
  the process of product creation, marketing, and
  renewal of contracts. All these processes require
  a companywide focus on the customer and hence,
  design thinking helps in these processes
  immensely. Design thinking helps the design
  thinkers to develop deep empathy for their
  customers and to create solutions that match
  their needs exactly. The solutions are not
  delivered just for the sake of technology.

9

• Information Technology
• The IT industry makes a lot of products that
  require trials and proof of concepts. The
  industry needs to empathize with its users and
  not simply deploy technologies. IT is not only
  about technology or products, but also its
  processes. The developers, analysts, consultants,
  and managers have to brainstorm on possible ideas
  for solving the problems of the clients. This is
  where design thinking helps a lot.
• Education
• The education sector can make the best use of
  design thinking by taking feedback from students
  on their requirements, goals and challenges they
  are facing in the classroom. By working on their
  feedback, the instructors can come up with
  solutions to address their challenges.

10

• Healthcare
• Design thinking helps in healthcare as well. The
  expenditure on healthcare by the government and
  the cost of healthcare facilities is growing by
  the day. Experts worldwide are concerned about
  how to bring quality healthcare to people at low
  cost.

11
About Henry Harvin

• Henry Harvin is a leading career and competency
  development organization with focus on value
  creation. We are into the business of training,
  skill development, assessment centres, content
  services and higher education. Our dream is to
  establish 'Henry Harvin' in line with the vision
  of Mr.Henry Dunster 400 years ago which now
  resonates in the form of a prestigious
  educational institution respected worldwide.

12

• If you are interested to know more about Design
  Thinking, join the Design Thinking Certification
  Course by Henry Harvin.