PradeepKVS

1
What you Should Know About Google Ads Campaigns
2
Why understand Google Ads?

• Every advertiser / business owner needs to know
  where Digital marketing monies are being spent
  and if the spends are worthwhile.
• Of all the users worldwide approx 56 of those
  people use a search engine once day!
• Knowing what goes into a successful Google Ads
  campaign will help you understand its operating
  efficiencies, success parameters etc.

3
Communication Hygiene 1 - Landing Page

• Put your message across without asking the user
  too much of his time.
• Typical customers will make their decisions in
  the initial few seconds.
• Good copy, images and easy to fill form will help
  improve your campaign performance.

4
2. Keyword research

• Keyword research is all about understanding the
  prospective consumers behaviour and his intent
  when he is on search engines.
• Targeting the right keywords and phrases will
  increase number of users visiting the website /
  landing page.
• Targeting wrong or irrelevant keywords will
  reduce your findability, resulting in negative
  ROI, so taking help from a Digital Marketing
  agency will be ideal.

5
3. Keywords - The Long tail strategy

• Long tail keywords are longer keyword phrases
  that may have three or more words in the search
  phrase.
• They are more specific of the users intent .
• More Quality Visitors to your website
• Better overall campaign performance
• Higher conversion potential

6
Regular campaign monitoring

• The success of an SEM campaign depends on the
  ability to monitor, analyze constantly change
  campaign parameters for an optimal mix.
• Targeted and relevant traffic that results in
  higher conversions and a strong ROI is the ideal
  goal.
• Monitoring analytics of your website are also
  important.

7
Campaign optimization Tips

• Continuously improve the content quality, design,
  navigation and usability of landing pages.
• Hire a content writing agency to improve your
  content quality.
• Having appropriate keyword strategy, perfectly
  crafted advert copy, effective bid management is
  not enough as you can loose consumers after they
  reach your landing page.

8
Google ads is not a Quick Fix

• Its important to understand that the results of
  the initial few weeks should not be taken as a
  long term benchmark.
• Google Ads campaigns can take a few weeks of
  optimization before they reach start performing.
• While employing an experienced agency like
  Virtual Snipers will get your work done, it is
  imperative that you know what goes into a
  successful PPC campaign.

9
Read more Know your Google Ads Campaigns

• THANK YOU