Best Reasons Why Most Brands & Small Businesses Rely On Email Marketing?

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Best Reasons Why Most Brands Small Businesses
Rely On
Email Marketing?
Email marketing is one of the most trusted
marketing channels among larger and smaller
businesses to achieve higher CTR (click-through
rate). If an email campaign is structured
properly with enticing subject line and template
then you can achieve maximum open rate.
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• If you are a beginner and looking to get in-depth
  knowledge about email marketing then you can
  check our blog on What is email marketing and h
  ow it can benefit your business.
• In this article, we will be drawing your
  attention to something important on why
  businesses rely on email marketing? and how it is
  benefiting them.
• Reason behind the use of email marketing by small
  and medium businesses
• Emails have a larger reach
• With the increase in social media users,
  companies have started thinking that Facebook
  and Twitter are one of the effective ways of
  reaching the maximum number of audiences. They
  tend to forget that emails have got more users
  than social media. According to Radicati, 2019
  has recorded a total of 3.9 Billion active email
  users and it is expected to increase by 4.8
  billion by 2021. Whereas social media has a total
  of 3.48 billion users out of which Facebook has
  2.45 billion users and Twitter has 330 million
  users.
• We are not conveying that social media is not at
  all effective but email has a higher reach than
  social media platforms. If you are getting the
  higher open rate for your email campaign then
  you are on the right track of spreading
  awareness about your product and brand. But if
  you are looking to boost your email open rate
  then you can check our blog on 9 ways to b oost
  your email open rate.
• Therefore by looking at the stats, you can figure
  out why email has a wider reach than any other
  platform. And this is the reason why it is used
  by small and large scale businesses. If you are
  planning to create awareness about your product
  then use email marketing to reach maximum users.
• Emails can boot sales

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• Emails are considered to be the most effective
  way of generating and boosting sales. A report
  states that email generates more sales compared
  to social media giants Facebook and Twitter.
  Every day people receive a lot of emails related
  to new offers, new products or updates in a
  product. Companies send this type of email to
  engage with their subscribers. Even if you check
  your emails then you may find these types of
  emails in your inbox. And if you find any of
  your emails interesting with the good offer then
  you may probably click on it and perform some
  action. This is how companies generate sales
  using various techniques and methods. We are
  going to provide you some tips and techniques on
  how you can boost your sales
• Understand your target audience
• Segment your list
• Generate short emails
• Engage your customer by sending them emails
  regularly
• Create mobile-friendly emails
• Create an enticing subject line
• There are businesses that dont find email to be
  much effective and converting. It happens
  because businesses put less effort into creating
  an attractive email campaign and due to that
  they fail to achieve their goals. So, if your
  business is among them then read our article on
  Email marketing.
• 3. Easy to Set-up Email Marketing Campaign
• One of the biggest advantages of email marketing
  is that it doesnt require prior experience to
  run an email campaign. Nowadays most of the email
  marketing tools are focusing on creating
  user-friendly tools. Where user can easily set
  up their email campaign and get the report of
  their campaign performance.

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If you dont have much knowledge on how to set up
an email campaign then you can get a lot of
tutorial videos and articles on how to set up an
email campaign. These types of tutorials are
published by email marketing tool provider to
educate the users about their work. Even if you
get stuck somewhere while creating an email
marketing campaign then you can contact their
support team to solve your issue. 4.Better Brand
Recognition Every business and brand want to get
recognized by their customers. And emails are
considered to be the best way to highlight your
brand name in your customers mind. An effective
email marketing strategy always helps in
building brand awareness. If you check your mail
you may find a lot of emails asking for feedback
or survey. These types of emails help companies
in optimizing their functioning and make their
customers more engaging. Emails are always
helpful in strengthening your brand recognition
with your new as well as potential customers. By
creating an informative and humorous email you
can persuade your recipient to share your email
with their friend. Read more 13 Reasons Why
Most Brands Small Businesses Rely On E mail
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