Discover the Next Gen of Google Analytics 4

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Discover the Next Gen of Google Analytics 4
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The new Analytics adds AI-powered insights,
tracks users across devices and provides more
data controls to site owners.
Googles Vision for The Future of Analytics
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Meet Google Analytics 4
New version released announced on October 14,
2020, is an expansion and rebranding of the App
Web property launched last year and sign the
first pace in developing beyond Universal
Analytics.
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New AI-powered Insights and Predictions
The new insights and predictions making their way
to Google Analytics 4 can automatically alert
marketers to data trends such as surging demand
for a product they sell.
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Deeper Audiences Integration with Google Ads
Marketers can build and maintain audiences from
their visitors across the web and their app.
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Analytics in a Cookie-less Future
As third-party cookies are phased out, Google
anticipates that data sparsity will become the
new norm. It will rely on machine learning to
fill in the data gaps.
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Google Analytics 4 will be the default option
when you set up a new property. The previous
iteration, Universal Analytics, will continue to
remain available, but Google recommends site
owners set up both property types and run them in
parallel. New feature development will be focused
on GA4.
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Contact Us
We'd love to talk about all things marketing.
Phone Number
01530 560 177
Email Address
hello_at_kangaroouk.com
Website
www.kangaroouk.com/
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You Have Goals, We Have Solutions
Thank You
Source https//searchengineland.com/google-analyt
ics-4-adds-new-integrations-with-ads-ai-powered-in
sights-and-predictions-342048