MENA POU Water Purifier Market

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Coherent Market Insights

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MENA POU WATER PURIFIER MARKET
ANALYSIS 

• MENA POU Water Purifier Market, By Technology
  (Reverse Osmosis, Ultra Violet, Media), and By
  Region (Saudi Arabia, UAE, Turkey, Israel, Egypt,
  Algeria, Others) - Size, Share, Outlook, and
  Opportunity Analysis, 2020 2027

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POU water purifiers are referred to as
point-of-use water purifiers that are widely used
to clean and purify kitchen tap water and bathing
water. This system removes contamination
effectively and cleans the water for drinking
purposes. They are user-friendly, low
maintenance, and low cost. POU water purifiers
are effective in reducing the number of pathogens
in the water supplies. These systems are also
used across anthropogenic activities such as
washing, agriculture, and industries. Moreover,
they are low cost, easy to use, and
efficient.The MENA POU water purifiers market is
projected to surpass US 785.0 million by the end
of 2027, in terms of revenue, growing at CAGR of
7.6 during the forecast period (2020 to 2027).

• Drivers
• Increasing water pollution in the region due to
  industrialization is expected to augment the
  market growth of the POU water purifiers. Rising
  concern over natural is encouraging the urban
  population to adopt the water purifiers.
  Therefore, increasing the contamination of water
  is projected to fuel the growth of the MENA POU
  water purifiers over the forecast period.
• Increasing the per capita income of the
  population of the MENA region is projected to
  accelerate market growth. Growth in the non-oil
  sectors coupled with the increasing number of
  people engaged in the various economic activities
  and government in such countries has developed
  industrial cities thus led to increasing the per
  capita income of the residing population. This is
  expected to augment the market growth in the near
  future.
• On the basis of countries, others segment
  dominated the MENA POU Water Purifiers market in
  2019, reporting 25 market share in terms of
  revenue, followed by Saudi Arabia and Turkey,
  respectively.

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Figure 1. MENA POU Water Purifiers Market,
Revenue Share (), By Region, 2019
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Market Restraints

• Limited product availability because the POU
  water purifier markets of MENA are still untapped
  and are expected to hinder the market growth over
  the forecast period. Low availability of the
  product in MENA is leading to lower usage of
  water purifiers hence hindering the market growth
  over the forecast period.
• Lack of awareness regarding the benefits of POU
  water purifiers across rural areas is expected to
  hinder the market growth. As per the Coherent
  Market Insights analysis, nearly 44 of the MENA
  population lives in rural areas and they are not
  aware of the need for purified water. This is
  projected to hamper market growth over the
  forecast timeframe.

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Market Opportunities

• Innovation in the product system by major players
  such as combination system purifiers and 7 stage
  RO water purifiers is expected to augment the
  market growth over the forecast period.
  Manufacturers such as Strauss water and Katadyn
  are continuously launching innovation in the
  product and this will favor the market growth.
• Increasing foreign investment due to the rising
  non-oil sector in the region is expected to offer
  potential growth opportunities to the market of
  the POU water purifiers. Emerging countries such
  as Saudi Arabia, Turkey, and UAE have experienced
  a mass migration of the population in these
  countries. Thus this is expected to fuel the
  demand for consumer goods such as water
  purifiers. 

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Figure 2. MENA POU Water Purifiers Market
Opportunity Analysis
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 Market Trends 

• The introduction of a portable water purifier is
  gaining traction in the MENA market. The portable
  water purifier is mobile and can be used during
  traveling. Major players such as Katadyn, Seagull
  Water Technologies and SoSafe Water Technologies
  are engaged in the development of portable water
  purifiers. This trend is expected to augment the
  market growth over the forecast period.
• Key vendors such as AquaPro and Kent have started
  introducing ROUV based combination water
  purifiers in the GCC market in order to expand
  their presence in the region. Thus, the
  introduction of such a combination of advanced
  technology is projected to accelerate the market
  growth over the forecast period.

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• Figure 3. MENA POU Water Purifiers Market,
  Revenue Share() By Technology, In 2019

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On the basis of technology, reverse osmosis
dominated the MENA POU water purifiers market in
2019 with around 40 of market share in terms of
revenue, followed by media and ultra violet,
respectively. Competitive Section Key players are
operating in the MENA POU water purifiers market
are Amway Global, Pentair Inc., Panasonic
Corporation, Culligan International Inc., Philips
Inc., Best Water Technology Group, Coway Co.,
Ltd., Brita GmBH, Katadyn Group, Haier Strauss
Water Co. Ltd, Halo Source Inc., 3M Center, Ion
Exchange India Limited, and Eureka Forbes Limited
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  market-insight/mena-pou-water-purifier-market-3841

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