BRIC Organic Baby Food Market

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Coherent Market Insights

• Market Research and Business Consulting Services
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BRIC ORGANIC BABY FOOD MARKET ANALYSIS 

• BRIC Organic Baby Food Market, By Product Type
  (Ready to Feed, Prepared, Milk Formula, Dried,
  Others), By Distribution Channel (Supermarket,
  Specialty Outlet, Drug Stores Pharmacies,
  Internet, Others), By Countries (Brazil, Russia,
  India, China) - Size, Share, Outlook, and
  Opportunity Analysis, 2020 2027

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Organic baby food is produced from certified
organic raw materials and is free from any
artificial additives ingredients. Organic
food are grown or synthetic fertilizers or
pesticides and more nutritious than non-organic
food. Organic baby food is ready to use
and doesn't require any preparation or
refrigeration. Moreover, organic baby food have
longer shelf-life and decrease the risk of
various a disease that is caused by exposure to
pesticides and other contaminants in foods.
Organic baby foods keep the limits the
exposure of harmful substances during the highly
sensitive time of babies' lives. Furthermore,
organic baby foods are packed with a high level
of antioxidants and vitamins than conventional or
non-organic baby food.The BRIC organic baby food
market is projected to reach around US 11371.5
million by the end of 2027, in terms of revenue,
growing at CAGR of 18.2 during the forecast
period (2020-2027).

• Drivers
• Easy availability of natural resources in
  countries of BRIC region, due to high cultivation
  of raw material which are used to produce
  organic products. According to the Coherent
  Market Insights analysis, in the Asia Pacific,
  Brazil is one of the most prominent
  countries contributing to organic farming,
  followed by China. Thus, high cultivation of raw
  materials used for the production of organic
  baby food is projected to augment the market
  growth.
• Increasing trade across all sectors in the BRIC
  region is expected to accelerate the market
  growth of organic baby food. This can be
  attributed to the liberalization of trade and
  increasing investment, which opens lots of space
  for international trade. According to
  the Coherent Market Insights analysis, China is
  highly dependent on imported baby food products,
  especially milk formula.
• On basis of the country, China dominated the BRIC
  organic baby food market in 2019, accounting for
  around 59.0 share in terms of value

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Market Restraints

• The low shelf life of organic baby food products
  due to the absence of synthetic preservatives
  which leads to limited visibility of such
  products in retail outlets. This is expected to
  hinder the market growth. Moreover of the lack of
  brand awareness of this product due to low
  visibility among consumers, resulting in lower
  profitability for international vendors in BRIC
  countries thus restricting the market growth of
  organic baby food.

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Market Opportunities

• Growth in internet users has led to growth in
  E-commerce in Brazil. According to the Coherent
  Market Insights analysis, 50 of women in Brazil
  are online shoppers. Moreover, the growth of
  e-commerce can be attributed to increased access
  to broadband, coupled with falling prices of
  computers and smartphones. This is projected to
  help organic baby food manufacturers to target
  potential consumers and serve them products at
  competitive rates.
• Governments and key organic food manufactures are
  increasing investment in educating consumers by
  campaigns to raise awareness regarding the health
  benefits of natural and chemical-free food
  products. This has increased demand for organic
  food products across countries of the BRIC
  region. This is projected to accelerate the
  market growth of organic baby food over the
  forecast period. 

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Figure 1. BRIC Organic Baby Food Market
Opportunity Analysis
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 Market Trends 

• Product innovation by manufacturers is a trend in
  the BRIC organic baby food market and this is
  expected to fuel the market growth. For instance,
  in May 2019, Nestle launched an organic product
  within its Ceregrow brand of cereals for children
  over the age of 12 months, made from 100 organic
  ragi, wheat, milk, and rice. The product is
  produced at the companys Samalkha factory in
  Haryana (India), using locally grown ingredients.

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• Figure 2. BRIC Organic Baby Food Market, Revenue
  Share (), By Product Type, in 2019

On the basis of product type in 2019, the milk
formula segment has accounted the largest market
share of 31.3 in terms of value, followed by
prepared type and dried type respectively.
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Competitive Section Company Names  Nestlé
S.A. H.J. Heinz Company Groupe Danone Pristine
Organics Pvt Ltd. British Biologicals Abbott
Laboratories Otsuka Holdings Co., Ltd. Campbell
Soup Company Hero Group Bellamys Australia
Limited  
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  market-insight/low-calorie-food-market-3883

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