How to Prepare a Business Case Study?

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How to prepare a Business Case Study
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What is Business Case Study?
Business case studies are usually summaries of
real-life business scenarios or fictitious
accounts of a business situation or dilemma.
... Business case studies can illustrate business 
theory and show the application of such theory.
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What is purpose of a Business Case Study?

• What is the purpose of the business case?
  The purpose of the business case is to document
  the justification for the undertaking of a
  project usually based on the estimated cost of
  development and implementation against the risks
  and the anticipated business benefits and savings
  to be gained.

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Why use business case analysis?

• Business case development is a step that
  companies often use for project selection. It
  analyses how fulfilling the business case for the
  project will implement the corporate strategy and
  sustain the competitive advantage of the
  company.
• The business case can further be developed with
  the addition of more details. You can convert the
  business case to action steps and major
  milestones in order to develop a plan that will
  guide your venture through the entire project
  life cycle, including that of the project
  outcome.
• The business case is a key input to the project
  management plan and is usually owned and created
  by the project sponsor. Following project close
  or completion a post-project evaluation (PPE)
  will usually be held- usually some months after
  project completion to measure the projects
  benefits against those set out in the business
  case.

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Business Case Composition

• Most organisations will have a standard approach
  to a composing a business case. However, key
  elements usually include
• Reasons
• options (a brief description of the different
  options considered and option recommended)
• Benefits expected (expressed in measurable terms
  against todays situation
• Risks (summary of the key risks of the project)
• Cost (extracted from the project plan)
• Timescales (summary of the project plan)
• Investment appraisal

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Ownership of the business case

• The business case is the key document for a
  project manager it is both the justification
  for their activities and a benchmark by which the
  project benefits will be measured. The business
  case is also the key document of the project
  portfolio management process and, as such, is the
  document used by the organizations project
  investment committee. However, the primary owner
  of the business case is the project sponsor. The
  sponsor is responsible for ensuring the continued
  viability of the project and that the benefits
  defined in the business case are realised after
  project completion.

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