How to Increase Sales with E-commerce SEO After COVID-19?

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About VDC
Over 8 years 1800 projects, VDC is a full
service ECommerce Web Development Online
Marketing Agency that provides value added
services at affordable rates to numerous small,
medium large size of businesses across the
world. Deliver 247 uptime and responsive
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How to Increase Sales with E-commerce SEO After
COVID-19?
The Corona pandemic has affected every sort of
market and business in one or another way around
the globe. Every business and the world economy
are trying to get on track with normalcy. Though
COVID-19 pandemic has affected adversely on
physical markets as physical transactions and
physical movement has been restricted voluntarily
by people to avoid the spread of coronavirus to
keep themselves and others safe. Whether it is
B2B or B2C businesses, digital markets have
emerged as the first choice of every one mainly
due to the safety measures it follows and no
personal interaction between the buyer and seller
that eradicates the danger of any viral
transmission. Following the escalation in the
online shop and online business, e-commerce needs
to follow some advanced tips for e-commerce
marketing process, COVID-19 resources from
Google, and e-commerce SEO strategies to boost
the sales and reach of their online store. Aside
from proper optimization by e-commerce SEO and
ranking good rank on search engines, it is very
much important for the online stores to get the
revenues out of all.
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• It becomes very much important for online stores
  to understand the shopping behaviour of the
  customers.
• Here are some advanced guidelines that can be
  helpful to increase sales by proper e-commerce
  SEO and COVID-19 resources from Google for the
  e-commerce marketing process.
• Implement COVID-19 Announcement and Add Structure
  Data
• For a more effective e-commerce marketing process
  you can implement the COVID-19 announcement as
  many organizations, government, schools, and more
  are making urgent announcements and publications
  that affect working and business schedules. This
  includes announcements given below
• Availability of New Medicines
• Rescheduling of events, business hours
• Closure of Facilities
• Shelter-in-place directives

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• Implement COVID-19 Resources From Google
• You can implement COVID-19 announcements with two
  different methods either by adding special
  announcement structured data to your webpage or
  by submitting announcements in the search console
  to enhance e-commerce SEO for the marketing
  process.
• Structured data is a standardized format for
  providing information about a page and
  classifying the page content.
• Adding FAQ Markup
• If your website has common FAQs (Frequently Asked
  Questions), adding FAQ markup can help Google
  Search surface your answers. Marking up your FAQs
  with structured data can enhance the e-commerce
  marketing process and helps in proper
  optimization of the site.
• New Event Properties
• In the current scenario of the COVID-19 pandemic,
  many events are getting postponed or cancelled
  for one or another reason. To provide accurate
  information to users Google has come up with new
  event properties to give the user accurate
  updates and information to support publishers and
  users.

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• Status update of the event can be helpful in the
  following status of the event
• If the event has been cancelled setting event
  status property to Event Cancelled, keeping the
  original date in the start date of the event.
• In case of postponing the event update the event
  status to Event Postponed and keep the original
  date in the start date until the new date of the
  event gets decided.
• For rescheduling the event, you need to mark the
  event status to Event Rescheduled and add the
  previous start date. And, you can also update the
  start date with the end date with new relevant
  dates.
• If the event status has been changed from
  in-person to online-only, optionally update the
  event status field to indicate the change with
  the event moved online.

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