Title: Kiosk Market
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2KIOSK MARKET ANALYSIS
- Kiosk Market, by Type (Vending Machine (Drink
Vending Machine, Food Vending Machine, Photo
Vending Machine, DVD Rental), Self-service Kiosk
/ Interactive Kiosk (Information Kiosk, Ticketing
Kiosk, Patient Interactive Kiosk, Check-in Kiosk,
Employment Kiosk, Bill Payment Kiosk), ATM,
Locker Kiosk, Charging Kiosk Others (such as Web
Payphone, Gaming)), by End-use Industry
(Retailers, Transport (Airport/Railway/Bus)
Operators, Banks, Advertisers, Petrol Stations,
Commercial Complexes (Educational Institutes and
Hospitals) and Government), and by Region (North
America, Latin America, Europe, Asia Pacific,
Middle East and Africa) - Size, Share, Outlook,
and Opportunity Analysis, 2019 - 2027
3Market Overview An interactive kiosk is a
computer terminal that features specialized
hardware and software that provides access to
applications and information for entertainment,
commerce, communication, or education. Kiosks can
be manned or unmanned while unmanned kiosks can
be digital or non-digital. Interactive kiosks
have been used in hospitality, retail, and food
services, in order to enhance customer service
and simplify operations. Kiosks are employed at
high foot traffic settings such as hotel lobbies,
shops, and airports. For instance, kiosks allow
users to check out a library book or issue a
hotel key card or order a shops catalog when
items are not in stock. The global kiosk market
focuses on six regions namely North America,
Latin America, Europe, Asia Pacific, Middle East,
and Africa. The global Kiosk Market was
accounted for US 81.1 Billion in terms of value
and 25,004 Units in terms of volume in 2019 and
is expected to grow at CAGR of 5.9 for the
period 2019-2027.
4- Market Dynamics- Drivers
- Improvement offered in customer experience is
expected to drive growth global kiosk market
during the forecast period - Kiosks can aid the owner to offer new
opportunities for income generation. A kiosk
involves advanced programing and specialized
hardware that streamline the entire customer
interaction process and leads to real-time
interaction between a prospective buyer and
kiosks. Moreover, it can offer various advantages
to customers, which are not provided by other
technological advancements. For instance, gas
stations are largely run on digital processes and
customers make payment at the pump. The
technology that is used to swipe credit cards or
select fuel has an additional option of streaming
video content while petrol is being pumped. It
can be used to provide quick entertainment or
display certain strategic advertisements.
Moreover, most customers in todays generation do
not appreciate any interference while choosing or
deciding on buying a product. Instead, they
prefer to seek any sort of technical assistance
depending on their individual necessity. Thus,
such benefits are expected to support growth of
the market in the near future.
5- Availability of customer transaction with minimal
space is expected to propel the global kiosk
market growth over the forecast period - A kiosk enables organizations to run their
businesses in a very minimal space, which in turn
reduces expenditure significantly. Several kiosks
can be placed in minimal places and thus stores
can take care of customers even with
significantly less space. Such strategic moves
are crucial for small stores and enterprises
considering the limited space or land they have.
As a result of this, returns on the companys
investment increase thereby increasing the
possibility of expanding profit margins. Hence,
these actors are expected to propel the global
kiosk market growth over the forecast period. - Asia Pacific region dominated the global Kiosk
Market in 2019, accounting for 38.4 share in
terms of value, followed by North America,
Europe, Middle East and Africa and Latin America.
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7- Market Dynamics- Restraints
- High cost required for installation of kiosks is
expected to hamper the global kiosk market growth
over the forecast period - Installing and authorizing kiosk requires
significant cost. This expenditure continues to
rise with timely maintenance and hardware and
software components. Since majority of kiosk in
operation today are touchscreen, the possibility
of screens getting damaged leading to regular
replacement is very high. Although screens with
greater longevity are available in the market,
there are certain issues regarding their clarity.
Hence, such factors are expected to hamper
adoption of kiosks and restrict growth of the
market in the near future.
8- Major issues regarding data theft are expected to
hinder the global kiosk market growth during the
forecast period - Although most kiosks are equipped with capability
to protect from any cyber-attack, problems such
as data theft are prevalent. Employees are unable
to keep track of each and every customer closely,
which leads to customers stealing from
self-checkouts. The general trend is replacing
the barcodes of high-priced items with low-priced
items. This can be considered a serious threat
for any business that has installed kiosks to
boost sales. This restraint is expected to have a
high impact on the market in the next few years
and in the long run. Moreover, many businesses
are still hesitant about choosing kiosk systems
to store important data. This, in turn, is
expected to hinder growth of the global kiosk
market during the forecast period.
9- Market Opportunities
- Integration of digital signage can present major
business opportunities - Retail kiosks with incorporation of digital
signage offer distinct advantages since they do
not require any human assistance. For this, a
standard 110-volt outlet is needed, particularly
now that internet service is available over Wi-Fi
or cellular networks. Since these kiosks are
unmanned, the software driving the signage needs
100 protection. Thus, kiosks are being
customized with advanced signage media players.
In these new-generation kiosks, signage plays the
role of a virtual sales representative. With the
help of touchscreen intelligence, clients can
learn about the items being sold and make
purchase decisions at that very moment.
10- Advent of cardless ATMs can provide excellent
growth opportunities - Cardless ATMs are gaining significant traction in
various countries, especially the U.S. and
Canada. Smartphones have enhanced the speed of
transactions and have also made them secure.
Moreover, majority of banks in the U.S. are
installing new ATMs or rescaling existing
machines with advanced technology. In these
systems, a client can order cash through a
smartphone app. The customer needs to enter the
code received into the machine to receive cash,
without using the ATM card.
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12- Market Trends
- Adoption of pathfinder kiosks is a major trend
- Wayfinding or pathfinder kiosks are geo-fenced,
which provides current location and locations in
its vicinity. These locations can provide
information to people about their location and
help them reach other nearby destinations. There
exist different types of wayfinding kiosks 2D,
2.5D, and 3D. These kiosks are used in hospitals
to a large extent in order to reduce the stress
of patients or their relatives in terms of
locating a particular place. - Rising trend of solar kiosks
- Solar kiosks are equipped with rooftop
photovoltaic panels with ample power to provide
for solar lighting, car batteries, mobile phones,
computers, and even solar refrigerators.
Furthermore, solar energy is significantly
inexpensive and can offer clean energy thereby
providing affordable energy sources for
low-income groups. Solar Kiosk Kenya Ltd. has
started its operations in Kenya. It employs a
business model that enables local entrepreneurs
to sell solar products and provide solar-powered
services to the community.
13Segment information In global Kiosk Market, by
Vending Kiosk Type, Drink Vending sub-segment
dominated the global market in 2019, accounting
for 66.8 share in terms of value, followed by
Food Vending, Photo Printing and DVD Rental
respectively.
14- Competitive Section
- Key players operating in the global kiosk market
are ZIVELO, Acrelec, Wincor Nixdorf
International, Diebold Nixdorf, Inc., Triton
Systems of Delaware, FUJITSU, Slabb Inc., Glory
Ltd, Q-Matic Corporation, GRGBanking, Phoenix
Kiosk, IER, Olea Kiosk Inc., KIOSK Information
Systems, NCR Corporation, Kontron AG, Nautilus
Hyosung, and Meridian Kiosk. - Key Developments
- Major companies in the market are focused on
partnerships and collaborations, in order to
enhance the market presence. For instance, in
March 2017, Acrelec partnered with Kimball
Electronics, Inc., a U.S.-based company. Under
this partnership, Kimball Electronics, Inc. would
handle all aspects of the manufacture of
wide-ranging kiosks for Acrelec in the Americas. - Key players in the market are involved in product
development, in order to gain a competitive edge
in the market. For instance, in January 2017,
Fujitsu Ltd. introduced a new panel-mounted
thermal printer called the FTP-62GUSL series.
This printer has been designed to work with
self-service technologies such as ATMs, kiosks,
gas pumps, and POS systems.
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