10 Underrated On-Page And Off-Page SEO Activities Explained With Examples

1
10 Underrated On-Page And Off-Page SEO
Activities
Explained With Examples
In the previous article, we have discussed What
is SEO and How SEO can help in ranking your
website on the top of the SERP. And in this
article, we will be discussing in detail about
On-page and Off-page activities with examples.
2
If you are looking to drive more traffic on your
website and want to make your website more
authentic then contact our SEO experts at
SFWPexperts. We have SEO and Web Design experts
that can make your website more engaging and
will ensure that your website keeps up with the
trend. On-Page SEO In general On-page
optimization refers to optimization tactics
carried out within a website to get higher
search ranking and higher traffic. On-page SEO
plays an important part in deciding the rank of a
website. Search engine like Google, bing, yahoo,
etc wants their users to get the best search
result. And Google being one of the leading
search engines, focuses on various optimization
factors i.e. from optimizing HTML code to the
meta title, description, tag, keyword, etc. Every
year Google introduces a new algorithm to
provide better search results and website editors
have to optimize web page of their website to
get higher search ranking. Now you might be
thinking, When should you do on-page SEO? Every
time you publish a blog or make any change in the
website content you have to do the on-page
optimization of your website. On-Page SEO
Activities Meta Tags- Title, Description and H1
tags Meta title and meta descriptions help the
user to understand the niche of your website. It
will help a user in deciding whether your website
is useful for him or not. A meta title should be
between 65-70 characters and the description
should be between 25-40 words. Keyword insertion
will help you in optimizing your title and
description. By looking at the picture you can
figure out the difference between meta title and
description. H1 Tag is
3

• the title and headline of a particular page. It
  helps Google and the user in identifying the
  purpose of the web page. In HTML coding there are
  6 forms of heading tags H1, H2, H3, H4, H5, H6.
• Internal And External Links
• Internal links are links that take a user from
  one page to another page within a website. But
  external links are links that take the user from
  one website to another website. These links can
  be in the form of text, image or documents.
• Anchor text
• Anchor Text is a visible and clickable text in an
  HTML hyperlink. These types of text are
  displayed on the website and should be relevant
  to the page. There are three formats of anchor
  text.
• Exact Match Anchor text
• In simple words, an exact match anchor text has
  the same keyword used as an anchor text on the
  web page. For example, an SEO agency having the
  same keyword SEO agency as their anchor text.
• Backlink Anchor Text
• A backlink anchor text is a referring link
  created from another website. These types of
  links help search engines in determining the
  keyword a webpage should rank for.
• c. Spammy Anchor Text

4
harmful to a website. Google penalizes and bans
the websites that use black hat SEO to get
search engine ranking. Alt Tags And Optimizing
images In my previous article on How to Create
SEO-Friendly Content, I have discussed why one
should optimize their image. Adding alt tag and
optimizing images helps in boosting website
rankings, improving website load speed and user
experience. inserting the keyword and letting
people know the information about the
image. Content Optimization Many websites
produce Content every day but optimized content
always helps in getting more traffic to the
website and boosts website ranking. There are
few factors to optimize a content. Read More
Inbound Marketing Series 10 Underrated On-Page
And Off-Page SEO Activities Explained With
Examples Contact Details 213-277-9177
la_at_sfwpexperts.com Web design Los Angeles
WordPress website design company