Title: Why Small Business Needs a Website Development
1(No Transcript)
2Are you a small business owner thats insecure
about shelling out in building a functional
website? This ones for you! There are numerous
reasons why any establishment, regardless of
industry, requires a website. For beginners, your
customers are online. As per a survey by Internet
Live Stats, there are approx. 3.5 billion Google
searches are made every day. Here are a few more
statistics for your knowledge 86 of customers
rely on the internet to find a local business 29
of consumers search for local businesses at least
once every 7 days 72 of consumers say the search
is their primary choice to find information on
local merchants So, even if your business is
rigidly local, rest ensured that investing in a
website is worth it. Talking of finances,
creating a modern, functioning website doesnt
have to cost a lot. Rather than hiring developers
and designers to build one for you, you can
simply do it yourself. There are several great
website builders in the market today that are
super affordable and easy-to-use.
But youre still not satisfied,
are you?
3WHY YOU NEED A WEBSITE? Well, you will be. Here
are five undeniable reasons to build one right
away. 1. TO ESTABLISH YOUR BUSINESSS
CREDIBILITY The common fact of the matter is
this your consumers expect a website. Do you
know six out of ten customers hope for companies
to provide online content about their company on
some form of digital property? And surprisingly,
more than half of the people look for the brands
website for product information. 91 of customers
have explored a store because of an online
experience. Your prospective customers are using
their smartphones to make a viable decision for
purchasing. So if you dont have a business
website, todays digital-savvy customers will
easily go elsewhere without the slightest
uncertainty. 2. TO BE GENUINELY COMPETITIVE All
your rivals most likely already have an organized
online stronghold. This involves having a
modern-looking website, an effective presence on
proper social media platforms (Twitter, Instagram,
Facebook, and YouTube), and a local business
listing on Google My Business.
4- If you think about it, not owning a business
website raises questions in the eyes of
consumers. Are you technically strong? Does your
business not mind enough to build one? Or are you
so cash-strapped that you cant even manage to
opt for eCommerce website development? Of course,
you dont want people to think about your
business. - And it is worth mentioning again that with all
the myriad choices they have nowadays, your
common customer is greatly impatient. - 3. LEVERAGE A POWERFUL MARKETING CHANNEL
- While conventional marketing techniques such as
print, flyers, radio, billboards, and so on are
still utilized by big brands, which is not a good
fit for small and medium-sized enterprises
(SMEs). The most important reason, of course, is
how costly it is to run such campaigns. And apart
from being highly expensive, there are some major
disadvantages of traditional marketing - Lesser engagement rate Traditional marketing is
a congested street that doesnt allow you to
engage with your potential customers quickly.
5- Restricted customization You cant personalize
your marketing, nor can you divide your audience
on different parameters. - Intrusive People dont normally buy the
newspaper or listen to the radio for
advertisements. Ads here are held upsetting and
almost always overlooked. - Deprived measurement Measuring the outcomes of
your marketing hard work is essential for
long-term success. - Whereas, digital marketing turns all these
downsides into rewarding plus points - Very cost-effective
- Non-intrusive
- Potential for huge ROI
- Higher engagement
- Ability to efficiently segment audiences
- Analytics for tracking precise and real-time
results.
6As we know that at the core of any digital
marketing strategy is a well-maintained, speedy,
and functioning website. Your website is
basically the digital home of your business and
its the only place online where you are entirely
in the power of your message. 4. TO SHOWCASE/SELL
YOUR PRODUCTS AND SERVICES An increasing number
of consumers are adapting to Google search for
researching a product or service before actually
stretching out to shop, your business website is
the ideal opportunity to showcase your products
or describe your services in adequate detail with
stunning images. Moreover, e-commerce sector is
blooming each year. So opting for web development
services in Kuwait is an ideal way to stay
consistent in the agile market. 5. TO COLLECT
DATA AND FEEDBACK Getting consumer data such as
email addresses for lead generation or
accumulating feedback for development can be
quite challenging in an offline scenario. But
accepting people to type in their email address
or reply to a fast survey in exchange for free,
beneficial offers such as costly e-book,
whitepaper or newsletter is a tried-and-tested
method to get that important customer data.
7CONCLUSION In a nutshell, you might have
understood the importance of a website in this
ever-growing market. Therefore, if youre looking
for a reliable web development company in Kuwait,
then get in touch with us today www.iworksdigital
.me
8THANK YOU
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