7 Basic Steps Of Content Creation - PowerPoint PPT Presentation

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7 Basic Steps Of Content Creation

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Content creation and Content marketing is one of the essential parts of inbound marketing. Not only inbound marketing but the content has become one of the most important needs of human life. People generally find their answer in the form of content. It can be an article, blog, video, podcasts, etc. People consume content every day in various ways. From a person searching for an answer on google to the person watching a video, listening to podcasts. Read more on – PowerPoint PPT presentation

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Title: 7 Basic Steps Of Content Creation


1
7 Basic Steps Of Content Creation
Content creation and Content marketing is one of
the essential parts of inbound marketing. Not
only inbound marketing but the content has
become one of the most important needs of human
life. People generally find their answer in the
form of content. It can be an article, blog,
video, podcasts, etc.
2
  • People consume content every day in various ways.
    From a person searching for an answer on google
    to the person watching a video, listening to
    podcasts. Even if you are talking to a person you
    are generating content only the difference is
    that you are not taking any action to record it.
  • Now you can understand why content is important
  • It is said that Content is something that can
    add value in readers life.
  • In our previous detailed article on i nbound
    marketing, we discussed different strategies for
    inbound marketing. Content creation and marketing
    is one of the essential strategies. So, lets
    begin with what is content creation? Further, we
    will be talking about content marketing and the
    benefits of content marketing and various
    strategies involved in it.
  • What is content creation?
  • Content creation is all about identifying the
    topic and producing educational, helpful and
    entertaining material that can fulfill and help
    the audience. In simple words result that you
    get after searching something in search engine
    is content. For example, if you are looking for
    the Steakhouse in Los Angeles. You will to
    google and say ok google I am looking for the
    best steakhouse in Los Angeles and the result you
    get is a form of content.
  • It is not compulsory that content should be in
    the form of text. You can always select the form
    you want to deliver your content.
  • There are a total of eight forms of content-
  • Blogging
  • Long-form Content
  • Video Content

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  • Animated Gifs
  • Case Studies
  • White Paper
  • Ebooks
  • Infographics
  • Select the form you want to deliver and start
    creating creative content that can grab more
    audience. Content has always helped many brands
    and small businesses in getting the maximum
    number of leads. But not every content needs to
    drive traffic. It is said by many top-ranking
    bloggers that valuable, relevant and quality
    content always attracts visitors and google. Top
    companies consider content to be the best
    marketing practice in getting a new and engaging
    visitors. An attractive and informative content
    has helped many brands in retaining a potential
    and profitable audience.
  • Well, there are few more factors that you should
    keep in your content creation strategy like
    content planning, market research, content
    creating tool, engaging title and target
    audience in order to get optimized content. Now
    you must be clear about why content is important
    and what is content creation.
  • But a head-scratching question that will be
    popping in your mind is What strategy should I
    follow to create an astonishing content. Because
    monotonous content leads to an increase in the
    Bounce rate. Bounce rate is the term hated by
    almost all the website owners because no one
    wants their traffic to get diverted on another
    website. We will give you a brief introduction
    to a basic and creative content strategy that can
    help you in getting the potential audiences on
    your content.
  • Content Creation Strategies
  • There are content strategies and factors one
    should be aware of before creating an engaging
    and High-quality content

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  • Be clear about your Goals
  • Market Research
  • Decide Your Content-Type
  • Research your target audience
  • Know your target niche
  • Keyword research
  • Serialize your content
  • Develop SEO Friendly Content
  • Be clear about your Goals
  • Knowing your goal and defining it should be the
    first and foremost strategy of a content
    creator. As we all know that everything around
    poses some purpose and content without any goals
    doesnt fit into the marketing field. So, a
    simple way to know your goal is by asking
    yourself a question.
  • Read More Inbound Marketing Series 7 Basic
    Steps Of Content Creation
  • Contact Details
  • 213-277-9177
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