6 Best YouTube Advertising Tips For Lawyers

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MAKING SEO WORK FOR YOUR LAW FIRM

• Many attorneys are using videos as part of their
  best internet marketing for lawyers plans. They
  are posting clips on their own websites, social
  channels, and video-sharing networks like
  YouTube.
• Advertising on the platform is, therefore, a
  natural progression of this strategy. Lets see
  how law firms can extract more mileage out of
  their YouTube advertising campaigns.
• Are you aware that is the second-largest search
  engine in the world after Google? Here, we are
  presenting some YouTube advertising tips for
  lawyers.

• The goal of SEOwere toldis positioning your
  website to come up on the first page of search
  results so that people will find you quickly and
  select your firm over the competition.
• If you get this SEO thing rightand invest
  significantly in a winning strategy created by an
  law firm SEO expertyou will see a substantial
  increase in website traffic.
• The little secret SEO vendors wont always tell
  you? The key to a meaningful and successful SEO
  strategy isnt traffic its conversion.

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1. Provide Value To Your Audience

• In case you do not want people to skip watching
  your commercial, then you must provide some value
  to them.
• Begin by stating their pain point and explain how
  you are the ideal solution for their problem.
• You can end the promotional clip with a glimpse
  of your awards or achievements. This will create
  a good impression on your potential clients.

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2. Include A Strong Call To Action

• You can create the best ad campaign but it will
  still not drive good results if a strong and
  relevant call to action is not included.
• The CTA pushes them forward on their buying
  journey and encourages them to take the
  conversion action.
• It will also have a positive impact on your
  website traffic.

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3. Run Separate Campaigns For In-stream And
Discovery Ads

• In-stream ads are the promotional clips which you
  see before, during, or after a video.
• You must run separate campaigns based on these
  two formats. Each type will perform differently
  and, therefore, you need to plan a different
  budget and promotional strategy.
• Segmentation in this manner will also help in
  assessing the performance of the campaigns more
  efficiently.

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4. Use Channel-based Placements To Target
Potential Clients

• Identify channels on the service that are related
  to the legal industry.
• It will be even better if you can find channels
  which are related to your practice area. You can
  include these channels into your placement
  targeting.
• This will help you in reaching out to people who
  are more likely to convert than other viewers.

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5. Set Up Remarketing To Target Website
Visitors

• You can convert such visitors by using
  remarketing.
• This means that the people will be shown your ads
  when they leave your website to visit other
  interfaces.
• Set up such a campaign on YouTube as well so that
  people are reminded of your firm when they are
  watching content on the platform.

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6. Include Individual Clips In Your Placement
Targeting

• Just like channel-based placement targeting, you
  can choose individual clips to place videos.
• Even if you choose a relevant channel not all
  videos in it, will be suitable for your purpose.
• Placing adverts on such content will help you
  reach out to people who are ripe for conversion.

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