Difference between Influence marketing and Influencer marketing PowerPoint PPT Presentation

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Title: Difference between Influence marketing and Influencer marketing


1
Difference between Influence marketing and
Influencer marketing

  • Presented by,
  • Online Reputation Manage
  • Contact No 91- 8700450757
    Email info_at_onlinereputationmanage.com

2
  • Man is a social animal. He always keeps visiting
    and greeting new people. Not only the physical
    other self but also another persons culture,
    school of thought and behaviours.
  • Man is always attracted by materialistic things
    and with every visit to your colleagues place,
    you find something interesting about or in his
    place.
  • You may like his furniture, but you never got a
    chance to ask where he got it from and you also
    need one for you. You also long for a celebritys
    clothes that catch your eye. You go through one
    Google search result after another to find it.
  • You even post a picture on your social media,
    hoping that someone might help you find the
    perfect product for you.

3
Influence Marketing
  • Influence marketing should not be confused with
    influencer marketing, which focuses on
    individuals pushing products to consumers.
  • Instead, its about the whole journey the company
    makes with the customer from brand awareness,
    comparing product qualities, prices, reliability
    and till purchase decision. It creates a whole
    context in the form of content to reach out to
    the right customer at the right time.
  • An influence marketing strategy, on the other
    hand, can directly push sales as there is nudge
    at each step of the purchase decision.

4
Influencer Marketing
  • Influencer marketing is hiring professionals who
    can from various niches like students,
    entrepreneurs, celebrities and even experts to
    promote and push your product.
  • It generally influences the first step of a
    purchase decision i.e. brand awareness. These
    influencers have certain niches and targeted
    audiences to push your brands products by
    creating engaging content.
  • An influencer marketing strategy may or may not
    generate sales directly as its just a nudge
    given to the customer. The ROI for an influencer
    marketing strategy may be good if it gives the
    right amount of push.

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  • Hosting an influencer event is a great
    opportunity to spread brand awareness among your
    key target audience.
  • It also serves as an efficient way to gain
    social media attention and coverage.
  • It has done a lot of goodwill for brands all
    over the world, and if youre looking to start
    your own, you definitely landed on the right page!

6
Our Services
  • Online Reputation Manage is one such agency that
    helps brands discover, manage and work with
    high-end influencers to make sure that your brand
    reaches millions of passionate and socially
    engaged audiences.
  • We even help out brands in finding the right
    niches, figuring authentic (genuine) influencers,
    discovering trends in content and even
    calculating ROI for each targeted audience.

7
  • For more Enquiries, Feel free to Contact us,
  • Website https//onlinereputationmanage.com/
  • Email info_at_onlinereputationmanage.com
  • Contact No 91-8700450757
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