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what is seo

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SEO stands for Search Engine Optimization, which is the practice of, organic search engine results, increasing the amount and volume of traffic to your website. – PowerPoint PPT presentation

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Title: what is seo


1
What is SEO
2
What is SEO
  • SEO stands for Search Engine Optimization, which
    is the practice of, organic search engine
    results, increasing the amount and volume of
    traffic to your website.

3
What goes into SEO?
  • To understand SEOs true sense, lets break down
    the concept and look at the components Traffic
    standard. You might draw all the worlds
    tourists, but if they come to your site because
    Google informs them that when youre a farmer
    selling apples, youre a resource for Apple
    computers, thats not quality traffic. You want,
    instead, to draw visitors who are truly
    interested in the goods you sell. The amount of
    traffic. When you have the right people from
    those search engine results pages ( SERPs)
    clicking through, more traffic is easier. Organic
    observations. A large portion of several SERPs is
    made up of advertisements. Any traffic that you
    dont have to pay for is organic traffic.

4
How SEO works
  • You can think of a search engine as a website
    that you visit to type a query in a box (or
    speak) and Google, Yahoo! With a long list of
    links to web pages that might theoretically
    address your query, Bing or whatever search
    engine youre using mysteriously responds. Thats
    right. But have you ever stopped to wonder what
    the magical lists of ties are behind? Heres how
    it works Google has a crawler that goes out and
    collects data on all the content they can find on
    the Internet (or any search engine youre using).

5
SEO learning
  • This part of our website is here to help you
    learn about SEO, whatever you want. Start at the
    very beginning and read the Beginners Guide to
    SEO if youre completely new to the topic. Dig in
    wherever it serves you if you need advice on a
    particular topic. Heres a description in general

6
Construction of an SEO-friendly site
  • Its time to add those SEO techniques to a site
    until youre ready to start walking the SEO walk,
    whether its brand new or an old one that youre
    enhancing. From choosing an SEO-friendly domain
    name to best practices for internal links, these
    pages will help you get started with everything.

7
Content and accompanying markup
  • If you have content, a site is not a site. SEO
    for information, however, has sufficient unique
    variables that we have given it its portion. If
    youre curious about keyword analysis, how to
    write SEO-friendly copy, and the form of markup
    that makes search engines understand what your
    content is all about, start here.

8
Topics link-related
  • Dig deep into everything you ever wanted to know
    about ties to redirection from anchor text. To
    understand how and when to use not follow, and if
    guest blogging is truly gone, read this series of
    pages. Go straight to the Beginners Guide to
    Link Building if youre more into the link
    building side of things (working to boost the
    rankings on your site by winning links).

9
Additional optimization
  • Oh, congratulations! The ins and outs of daily
    SEO have been learned by you and are now ready
    for some advanced topics. Ensure that all the
    traffic has the easiest conversion rate
    optimization (CRO) conversion time possible, then
    go to the micro level with local SEO or take
    international SEO to that site globally.

10
What is On-Page SEO
  • To rank higher and gain more important search
    engine traffic, on-page SEO is the method of
    optimizing individual web pages. On-page, as
    opposed to off-page SEO that refers to
    connections and other external signals, refers to
    both the content and HTML source code of a page
    that can be optimized. We strongly recommend
    reading our On-Page Rating Factors for those new
    to on-page SEO. Over the years, on-page SEO has
    changed, so its important to keep up with the
    most recent practices. 

11
What is Off-Page SEO
  • Optimization of off-page search engines isnt
    just about connections. It goes more profoundly
    than that. For instance, brand mentions (without
    a hyperlink, your site URL or brand name listed
    on another site) are an integral aspect of
    off-page search signals. We generally begin with
    on-page SEO as intelligent bloggers and content
    marketers. But were not stopping there. Since
    the things that matter to Google always happen,
    to a large degree, away from your website. 
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