Common SEO Mistakes and How to Avoid them - Aarna Systems PowerPoint PPT Presentation

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Title: Common SEO Mistakes and How to Avoid them - Aarna Systems


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  • Introduction
  • When it comes to doing your websites SEO, there
    is no blueprint to follow. The assumptions,
    practices, strategies of doing SEO has many
    versions. Marketers use a mix of SEO strategies
    to get rank 1 on SERPs. However, not every SEO
    practice is done right.
  • Check this list of common SEO mistakes curated by
    Aarna Systems, the Best SEO company in Pune.

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  • Google Penalty For Unethical SEO
  • SEO mistakes can unknowingly put you into penalty
    trouble.
  • It can impact your existing SEO rankings badly.
  • Since Google is the leading Search Engine, its
    guidelines matter.
  • These guidelines are not very rough but
    important.
  • The first suggestion is to be aware of Googles
    guidelines for SEO.

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  • Keyword Matters
  • Keywords act as a reference to your offerings.
  • When you choose a broad keyword relating to your
    services, it can be competitive.
  • Many Marketers aim for wrong or too high
    keywords.
  • This lends their digital strategy into trouble.
  • If you are SME, target location-specific
    keywords.
  • It will help you grow faster than the expected
    rate.

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  • Poor Title Meta Description
  • The job of SEO doesnt end with placing the right
    keywords on the webpage.
  • Marketers need to write smart Title Meta
    Description as well.
  • Titles and Meta Descriptions informs searcher
    about your webpage content.
  • Dont lose your potential traffic by skipping
    this step.
  • Write g titles and meta descriptions to rank your
    page in the SERPs fast.
  • Hire the best SEO Company in Pune to help your
    SEO goals.

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  • Content Builds Kills
  • Many businesses dont pay more attention to
    Content.
  • Well, great content with the right keywords can
    bring good website traffic.
  • Create content that adds value to your business.
  • Off-topic, short content without keywords is a
    mistake to avoid.
  • Balance content with keywords, engage people with
    social media posts etc.
  • Blogs around 500 to 1000 words are good to start
    your content strategy.
  • Explore your content opportunities everywhere on
    digital media.

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  • Using Spamful Black Hat Tactics
  • SEO has shortcuts to rule the first position or
    at least the first page.
  • Black Hat SEO practices give quick success and
    downfall.
  • It includes keyword stuffing, link purchase, spam
    guest posting, etc.
  • It can lead your website in trouble surrounded by
    penalties.
  • If you are using any such tactic, stop it right
    away.
  • Switch to White Hat SEO practices and enjoy long
    term SERP rankings.

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  • Missing out the Mobile View
  • Most of the traffic comes from Smartphones.
  • Businesses often forget to pay attention to the
    mobile view.
  • This is one of the biggest mistakes to avoid in
    the era of smartphones.
  • Check your website on mobile view, navigation
    ease and user-friendly layout.
  • See if you can really find all the menu options
    in that small mobile screen.
  • Mobile view is the way to grow your online
    process today beyond.

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  • SEO is ever-changing, and it is getting better
    with every algorithm update.
  • As SEO is vast, so are the mistakes that
    marketers are bound to do.
  • Its either you stay updated with the SEO world
    or hire a professional
  • Aarna Systems is an SEO Service Company in Pune.
  • We can give your website to the SERP heights.
  • Read More - COMMON SEO MISTAKES AND HOW TO AVOID
    THEM

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