Difference between Graphic Design and Illustration

1
Difference Between Graphic Design And
Illustration Graphic design and illustration are
two separate creative fields. But they tend to
overlap sometimes. Usually, graphic design is
more seen as a commercial art. Illustration is
viewed mostly as a fine art. Graphic design is
more about communicating with a target audience,
while illustration is concerned mostly about a
creative interpretation. Graphic designers hold
onto their anonymity more so than illustrators,
as their focus is in communicating someone elses
ideas through classic design elements.
Illustrators are often sought out based on their
personal aesthetic and artistic skill. Dragon
Fruit Pouch Mockup What is Illustration? Illustrat
ions are a visual way to portray or illustrate a
written text. They might help explain an idea or
tell a story or provide decoration. They come in
many forms both traditional and
digital. Illustrations are found anywhere,
especially in published media like magazines,
books, posters, educational materials and flyers.
In the digital space of websites and mobile apps,
youll often find illustrations created by both
freehand (using a digital tablet, for example)
and vector graphics (using color and shapes to
mimic an illustrative style). Illustrations have
the unique freedom to exist without words, but
still have the power to communicate ideas
through their vivid storytelling. Details like
expressions on characters faces help
illustrations evoke deep emotion and connection.
2
What is Graphic Design? Graphic design is the art
and profession of using visual compositions to
solve problems and communicate ideas through
typography, imagery, color and form. While
illustration focuses on creative interpretation,
graphic design is all about communication with
its target audience. Marketing and branding
strategies (rather than text or stories)
typically fuel the direction of graphic
designers. The types of graphic design are wide
ranging in both the print and digital worlds.
Posters, fliers, business cards, packaging,
billboards, and logos are a few examples of
predominantly physical print works, while email
marketing and web design dominate the digital
landscape. Graphic design often begins with
visual identity, a type of design
that communicates a brands personality, story
and emotion through logos, typography, color
palettes, images, and style guidelines to ensure
consistency through all other designs. Marketing
has traditionally been focused on print
materials, like flyers, magazine and newspaper
ads. Publication designers produce layouts,
hand-pick typography and arrange artwork for
long-form projects, like books, newspapers,
magazines and catalogs. Packaging designers
communicate directly to consumers through the
physical products. Environmental design unites
design and architecture to create engaging
spaces through signage, murals and exhibition
displays. The internet has also opened up other
ways for graphic designers to bring brand
awareness through digital channels. User
interface and experience (UI/UX) designers focus
on how to make more enriching interactions
between users and desktop apps, mobile apps, web
apps and games. Motion graphics design for
online media, TV and film crafts
3
ads, trailers, GIFs, web banners and
presentations. Glossy Lipstick Packaging
Mockup Illustrator Vs. Graphic Designer Graphic
Designers A graphic designer mostly works on many
marketing and promotional materials such as
layout, text, arranging fonts, images,
illustrations, and other graphic bits in a
beautiful composition. It focuses more on
creating logos, creating marketing materials, and
doing branding. They mostly service companies
for the purpose of sort of marketing or
advertising where the end pieces intend to
increase the sales of the product and create
brand recognition. Most of the time, graphic
design work involves the creation of advertising
materials, in the form of posters, flyers,
business cards, logos, email marketing,
etc. Although sometimes they do a little bit of
illustrator role and Photoshop as well. But
their primary focus is going to be the
InDesign. The internet has also offered a massive
opportunity for graphic designers to bring brand
awareness through digital channels. They can now
make more enriching interactions between users,
apps, and games by becoming a user interface and
experience (UI/UX) designers. A graphic designer
always bears in mind that their work should
conceive and deliver brand messages. Illustrators
Illustrators create manually hand-drawn or
digital art (using Wacom tablet, Cintiq, iPad,
or other devices) that are original to the
artist. It may communicate an emotion or
represent a current trend.
4
Illustrators can create commercial work for
companies advertising projects for example,
designing for product packaging. But they can
simply be fine artists as well. They create
things like magazine spreads they also do a lot
of book cover illustrations, graphic novels, and
infographics.