Micro Or Macro Influencers – Which Is Best For Your Brand? – Top Influencers

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Micro Or Macro Influencers Which Is Best For
Your Brand? Top Influencers
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If you are scrounging the web for information on
Micro or Macro Influencers, chances are that you
are already aware of Brand Influencers and Influen
cer Marketing. Over the past few years,
Influencer Marketing has evolved as the preferred
digital promotion strategy for big and small
players alike. If your company is mooting the
viability of making the big leap in to Influencer
Marketing, you probably need to decide whether to
go with Micro or Macro Influencers or a mix of
both.
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Who are Micro Influencers?
In the simplest of terms, any brand influencer
who is not a celebrity is a Micro Influencer.
They usually have around 5000-10,000 followers,
but boasts of a superior engagement rate.
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So, what are the advantages of using Micro
Influencers?
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Who are Macro Influencers?
These are the big shots of the online world.
Celebrities and household names who have a
massive follower base, sometimes running into the
millions. What are the advantages of using Macro
Influencers? Higher reach- Roping in a macro
influencer means you can showcase your business
before millions in one go. Going by the
incredible reach alone, macro influencers can be
a turning point for many businesses. Brand
building- Having a super celebrity endorse your
brand is a sure shot way to leave an indelible
digital footprint.
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So, how do you identify the right Influencer for
your brand?
It all comes down to the product/business you are
trying to promote and your digital marketing
budget. There are data driven researches that put
micro influencers ahead in the race and there
quite a few others where they lag behind macro
influencers. If you are okay with capped
visibility and a smaller, but effective reach,
micro influencers is the way to go. On the other
hand, if you can afford to dig deep into your
pockets and want to go all out with engaging
customers, macro influences can be an ideal fit.
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