Introduction to Press Release

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Press Release Power
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Press releases are very effective in announcing
news to outside media and news world.
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What is Press Release

• An official statement issued to newspapers giving
  information on a particular matter.
• A press release is a short, compelling news story
  written by a public relations professional and
  sent to targeted members of the media. The goal
  of a press release is to pique the interest of a
  journalist or publication. The press release
  should contain all the essential information
  (who? what? where? when? how? and most
  importantly why?) for the journalist to easily
  produce his own story.
• Press release is the most journalistic of all
  business communications. They stress not only
  basic information but also human interest

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Press Release

• Press release Works by some technical method.
  Before releasing press we must know the reason,
  time , place etc.
• Press Release contain some conditions they are
• What.
• Where.
• Who.

What?
Press Release
Who?
Where?
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WHAT ???
?

• Announcement launch of New Event ( like
  inaugurations, parties, prize events)
• Business News and Corporate events (announcement
  of new product, new company members, latest
  company members, latest technologies)
• Social and Government News (from social and
  public organisations )

• Announcing a new product or service If you want
  to announce a new product or service, you can
  draft

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WHERE ?

• Normally press release published in
• Newspaper and periodicals.
• Now in this modern time internet is
• the most fastest source of that .
• In digital age SMS, MMS are also
• fastest way.
• Now very important press release
• can be
• broadcast and telecast in
• television radio.

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WHO???
? Sometime reporters from the newspaper write
the press release with information provided by
the company but most of the time someone within
the company or organization will write the
press release.
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Accuracy Of A Press Release

• Generally press Release receives widespread
  attention , so be careful that your information
  is correct. Your quotations are properly quoted,
  nothing should be ambiguous and wrong in the
  press release, otherwise it will damned the
  reputation of your company or institution.
• Without accuracy a press release will not be
  completed. That
• will be the reason of damage of company
  reputation.

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Steps of Writing A Press Release
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Contact Us

• www.pressreleasepower.com
• Skype - phalabh.mishra
• Telegram - shalabhmishra
• Whatsapp - 919212306116
• Email - shalabh.mishra_at_gmail.com
• Mobile -9212306116, 8860646116

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