Typography in Graphic Design

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• Typography in Graphic Design
• Typography is everywhere. When you see posters,
  brochures, logos, websites, or anything that has
  text, to a smaller or larger extent, it involves
  the use of typography.
• Graphic designers use typography to adjust the
  text within the design. This helps in creating
  content with a purpose. The planned use of
  typefaces allows the designers to make a design
  look aesthetic and pleasing.
• Why is it Important?
• There are benefits to using the right kind of
  typeface. First, it attracts the readers
  attention and conveys a certain mood or feeling.
  This influences the readers concentration,
  interest level and willingness to continue
  reading. Second, visually appealing presentation
  fonts facilitate communication and audience
  engagement. From a technical viewpoint, different
  font and type sizes are used to establish content
  importance and functions, such as using separate
  typefaces for headers, paragraphs and bullet
  points.
• When it comes to graphic design, the right
  typefaces helps to create harmony, continuity and
  simplicity.
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• Typography rules to follow
• In order to understand the basics, its important
  to learn typography rules that will guide you as
  you improve your design. The five basic
  principles of typography design or any other type
  of graphic design that every designer should
  know are
• Balance that conveys a consistent structure
• Hierarchy that defines organization and direction
• Contrast to emphasize highlights
• Repetition to create consistency and familiarity
• Alignment to present a sharp and structured image

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• A typeface is a design style which comprises a
  myriad of characters of varying sizes and weight,
  whereas a font is a graphical representation of
  text character. Put simply, a typeface is a
  family of related fonts, while fonts refer to
  the weights, widths, and styles that constitute a
  typeface.
• Contrast
• Much like hierarchy, contrast helps to convey
  which ideas or message you want to emphasize to
  your readers. Spending some time on contrast
  makes your text interesting, meaningful, and
  attention- grabbing.
• Color
• Text color helps a text stand out. It conveys the
  tone of a brand message. A designer balances the
  three components of colors value, hue, and
  saturation.
• Alignment
• Alignment is a crucial typography element to
  unify text to give it equal size, space, and to
  ensure the right distance between each element.
• Space Between Lines
• Typography also considers the amount of space
  between lines. If lines of text do not have
  enough space, tall letters will get crowded
  between the letters in the line above them. This
  would make text too difficult to read.