ArjunR (1)

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Migrating to India Bike Week Blog
Around the world, touring on a Motorcycle is a
form of expression of freedom and a pursuit of
passion. India is one of the few countries that
have a large motorcycle population in the world.
The main reason for this increase in the number
of motorcycle sales in India can be associated
with the economic status of most families in our
country. In India, Motorcycles viewed as a
cheaper means of transportation and the easiest
way out of traffic. In short, we can phrase our
relationship with bikes as an arranged marriage,
where we analyze the pros and cons and then
decide to own one or not. It is similar to how
love blooms after an arranged marriage if two
people have the right connection, people
unknowingly show affection for their motorcycles.
Most of us must have owned a Motorcycle and must
have experienced cherishable moments with it.
Like, some of us would have taken a small detour
from our regular commute by taking a longer route
to spend more time with our motorcycles, a few
of us would have tried to lean into a corner or
even popped a wheelie, etc. Despite all this,
considering Motorcycles to be anything else
apart from a daily commuter is an open secret.
The fundamental reasons for this were that even
though there were a lot of like-minded people but
were scattered, there were very few biker clubs
and groups. Most of them were premium segmented
and very difficult to get. Despite all this,
there were a few individuals, confident riders
who broke their cocoons and came out. Those
individuals did pursue their motorcycle dream by
hitting the race track or by touring the world on
their bikes. There was a necessity for more
biker groups, a requirement for a common platform
for all the motor souls. Passionate bikers who
were lost among the general crowd and thought
they were alone had to find their pride. And it
has high time birds of the same feather flock
together. With major brands like Bajaj, Royal
Enfield, TVS, Yamaha, and KTM were heading
towards premium motorcycles and people moving
from general commuters to passionate
motorcyclists. A festival to unite motorcyclists
across the country became the need of the hour.
At this time in 2013, the CEO of 70EMG company
Martin Da Costa organized a motorcycling
festival. It was held on the first weekend of
December in Vagator, Goa. It was
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intended to provide common grounds for people
with a passion for motorcycles across the
country to come together. This ambitious
gathering was called the India Bike Week Also
famously known as IBW . As IBW was the
answer to the need of the motorcycle community
across the country, it was graced by more than
five thousand bikers from the small and scattered
biking communities from all over the country.
IBW was recognized as the largest motorcyclist
gathering in Asia. Thereafter it was called The
Great Migration Goa, one of the most
celebratory places in the world, where there is
always a festive nature in the air. Goa with its
sun-baked beaches and fun culture was the palace
for bikers to gather. The salty winds of Goa
just sprinkled the right amount of seasoning on
the IBW and made it the best offering that any
biker could want. With IBW being the need of the
hour and the Goa vibes adding to it, IBW was
tromped by more than five thousand bikers from
across the country. IBW grew bigger every year
with more biker clubs and major brands coming in
and to all our surprise IBW failed to happen in
the year 2018. All the motorcyclists were
dejected as all their anticipation and
excitement went down the drain. On this setback,
rather than becoming a speed bump, it became a
reason to make IBW 2019 even bigger. The
anticipation for 2019 was extremely huge amongst
the entire motorcycle community. For everyone
else, 2019 was the return of IBW but for us, it
was something really SPECIAL. In the previous
years of the IBW, all of us were just individuals
with a passion and love for motorcycles. But in
2019 we all had come to the event under the
umbrella of Inline-4, an umbrella with a motto
to give its everything towards the motorcycle
community. And being there to showcase ourselves
as a brand to provide the best quality automotive
merchandise and apparel collections to all the
Moto-souls out there was beyond everything that
we could ever dream of. By, I nline-4
Automotives.