Google Advertising: How Much Does Google Ads Cost?

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Google Advertising How Much Does Google Ads
Cost?
The PPC (pay-per-click) industry is rapidly
growing with more and more businesses spending
huge amounts with a goal to r each their
potential customers and convert them into paying
customers. When it comes to spending money on
an online advertisement platform then Google
Ads
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• always ranks on the top due to its active monthly
  searches and users. But the question is How Much
  Does Google Ads Cost?
• Many newly started businesses and new beginners
  wonder how much they need to put in to get
  started with Google advertisement. If you are
  scrolling the internet for the same, then you
  have landed on the right article where we are
  going to highlight some of the important points
  on how Google Adwords and every small detail
  about Google Ads cost.
• Table Of Content
• An Overview of Google Ads (Formerly known as
  Google Ad words)
• Why Advertise on Google?
• How does Google Ads work?
• How much does Google Ads Cost?
• 7 ways you can lower your CPC cost in Google Ads
• Conclusion
• Frequently Asked Questions
• An Overview of Google Ads (Formerly known as
  Google Ad words)
• Google is one of the leading search engines with
  more than 259 unique visitors and more than 5
  billion daily searches. Google ad was introduced
  in the year 2000 as Google Adwords and in the
  year 2018 it was renamed as Google Ads. With
  billions of daily interactions, the possibility
  of your potential customer searching for your
  products and services is very high.
• That is the reason why most of the small and
  large businesses prefer to use google ads
  because it offers a magnificent return (ROI) of
  3 for every

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If you are new to google ad then you might be
having a lot of questions about its working the
money you need to put in and more. Well if these
questions are troubling you then dont worry we
are here to help you with every small answer you
need related to Google ads. In this article, we
are going to give every small detail about how
Google ads work, various tips that you can use
to optimize your google ad campaign, and most
importantly the Google Ads cost. So make sure you
stick till the last to discover every small
detail about Google ads. Why Advertise on
Google? As mentioned earlier Google is one of
the most widely used search engines that receive
more than 5 billion search queries every day. Not
only that but the platform was made available to
the user in the 90s making it the oldest paid
advertising platform. Nowadays Google is becoming
a source for finding answers or solving
problems. Whenever a user comes across any small
query or problem the first thing that pops up in
their mind is to use Google to find the
answer. In search results, the users are
represented with a mixture of paid advertisement
and organic results so if you think your
potential customers are not searching for
business or product or service as a solution then
you must reconsider your thinking. Google is
being used to find answers for every small
question and also to make purchases. Many
advertisers claim that they make 8 for every 1
they spend on google ads. Apart from that, your
competitors are also making use of google ads to
drive traffic on their website, generate leads,
sell products, increase brand awareness, and
more. There are hundreds and thousands of
businesses and brands that are using google ads
to promote their business and product/services.
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That means even if your web pages are ranking
organically on the search engine result page
there are chances that your competitors might be
ranking above your web pages and driving
potential customers on their web pages. So if
your business and company are already using paid
advertising then make sure Google ads are part of
your paid strategy. Remember we are not saying
that ranking organically is not a good option
because organic ranking can offer you more value
in a cost-effective way. But running PPC ads
help you to generate more leads and acquire more
customers. How does Google Ads work? Most of
the new beginner and newly started businesses
wonder how google ads work so before we identify
the cost lest understand how it works.
Understanding how google ads work will give you a
brief idea of how the auction process world will
be beneficial when it comes to creating the
budget for your campaign. Businesses and
individuals that are not aware of google ads
often think that the advertiser and market with
more money have more influence and get better
results. Undoubtedly the more budget you have the
longer you will survive in the race but
businesses should think about the return. If you
are spending 1000 to get 500 new clicks but your
competitor spends 1500 or more to get 500
customers then your ad is performing much better
than your competitors. Google ads are all about
how smart you are able to select the right
keyword and able to rank for that keyword on the
top in SERP with less bidding amount. So lets
take a look at a few factors that determine how
the ad works. Google Ads Auction
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The google ad auction functioning is very much
related to the normal auction. So this auction
begins, whenever a user types a keyword or query
in the search box and hits the enter button
google records the term user is using to look
for their answer. Next google matches the query
with the keyword advertisers and markets are
bidding on. So if the user query matches the
keyword used by advertisers, then the auction
begins because google or any other search engine
does show ads for every keyword until and unless
they determine that the query is already being
used by the user. In the auction, ad placement
and CPC (cost per click) is determined by an AD
Rank. The ad rank is depending on two important
factors the maximum bid for the keyword you are
targeting and the ad quality score. So lets
understand what is Ad rank? Read more on
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