Consumer Identity Management for the CMO, CISO, and CIO

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Consumer Identity Management for the CMO, CISO,
and CIO
The role of consumer identity management in the
business world is undeniable. In the past,
identity was primarily used as a deciding factor
to authenticate transactions. If people were
successful in verifying who they were, their
transactions were approved. Today, identity is
more than just about security. It drives
businesses' trust, customer experience,
emotional connection, and brand value. And,
that's incredibly enticing to a Chief Marketing
Officer (CMO). But many of the emerging
applications of identity are also posing serious
concerns with Chief Information Officers (CIOs)
and CISOs. Remediating those threats could mean
CMOs having to compromise with customer
experiencesomething they have been working so
hard to improve. So, now the question arises.
Can a CMO, CIO, and CISO work as a team when they
crossroads? It turns out, they can (for the
greater good of an enterprise). An example is
how these C-suite professionals are treating
identity as a shared cornerstone that keeps
consumers engaged and vulnerabilities under
control.
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Importance of Consumer IAM

• A modern-day consumer identity management (CIAM)
  platform safely collects and maintains consumer
  identity and profile data, along with securing
  access to software, devices, and other services
  in the network. This is a reason why CMOs,
  CISOs, and CIOs of large enterprises see CIAM as
  a business enabler.
• CIAM is the solution that directly controls your
  experiences with consumers. Elements like
  registration, authentication, account management,
  consent and preference management, and consumer
  data security take the lead to the most extent.
• The C-suite security, information, and marketing
  leaders advocate CIAM platforms that are
  seamless and consistent across multiple devices
  and touchpoints.
• A few other features they look for include
• A single view of consumer The CIAM platform
  shouldn't create data silos across repositories
  and departments. It should rather offer a single,
  holistic view of consumer identities and
  behaviors on its platform. For example, you
  should be able to create a comprehensive profile
  of each consumer with exclusive details like
  purchase histories, usage, buying trends, and
  more.
• Omni-channel consumer experience It involves a
  credible registration process that can be
  performed and completed on multiple devices and
  establish credentials for login and
  authentication, which also operates on multiple
  channels.

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• Added security The evolution of 2FA/MFA
  (multi-factor authentication) with features like
  biometrics, geo-location, facial recognition,
  etc. has been offering improved levels of
  security. These features make it easier to detect
  anomalies and unusual activities in a more
  fuss-free manner.
• Privacy and regulatory compliance With the
  popularity of regulations like the GDPR and CCPA
  catching up, data privacy has become an
  indispensable part of a consumer identity
  management solution. So, when executives look
  for one, they make sure the platform offers
  consumers control over their data and retract
  any permission based on their preferences.

Read more about the Cyber risks for CMOs, CIOs
and CISOs and how they can overcome them using
identity management here https//www.loginradius
.com/blog/start-with-identity/2020/09/consumer-ide
ntit y-management-cmo-ciso-cio/