Voice Search SEO Trends & Predictions for 2021

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PLATINUMSEO.COM.AU
Voice Search SEO Trends Predictions for 2021
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DISCUSSION OUTLINE
Introduction

• Voice Search Optimization
• Supported Language
• How did voice search become popular?
• Trends highlights
• How does it work?
• Who Are The Major Players in it?
• Where Do Voice Assistants Get Their Information?
• How Can You Optimize Your Website for Voice
  Search?

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A WORLD BEFORE THE VOICE SEARCH
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Supported language
Voice search should support natural spoken
language instead of only transforming a voice
into text and doing a regular text search with
the help of speech recognition.
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How did voice search become popular?
The growing use of voice search can be traced to
one technological tool and two smart devices.
That tool is the digital voice assistant, while
the devices are the smartphone and the smart
speaker. In recent years, people have become
increasingly fond of using digital voice
assistants because of their novel usefulness.
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Trends highlights
The majority of voice search results include
local businesses. Searches results for near me
businesses have dramatically grown in recent
years. You must be local SEO optimized to
receive considerable citations as a trusted
source.
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• Processing and transcribing human speech into
  text
• Analyzing the text to detect questions and
  commands
• Connecting to external data sources such as
  search engines to find the relevant information
• Translating that information into a digestible
  format to fulfill the users intent

How does the Voice Search Work
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Trends highlights

• Voice searches are mostly made by people
  on-the-go.
• Speech recognition technology is the engine that
  drives voice search.
• Big data, ML, and AI are driving speech
  recognition to new heights.

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Who Are The Major Players In The Voice Search
Market?

• The major players in the US smart speaker market
  are as follows (in order of market share)
• Amazon (63.2)
• Google (31)
• Other (5.8)

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Trends highlights
Smart speakers are instrumental in the increasing
popularity of voice search. From doing fun
things, consumers are now using smart speakers
for more serious activities. Every increase in
smart speaker sales has a corresponding rise in
voice search.
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Where Do Voice Assistants Get Their Information?
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Voice assistants and smart speakers pull their
information from multiple data sources including
search engines, Wikipedia, and other major
websites. For a business to optimize their
content for voice search, its imperative to
understand where the different voice assistants
source their information.
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How Can You Optimize Your Website for Voice
Search?
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1. Optimize for page speed 2. Secure your website
with SSL 3. Create an FAQ page for your
website 4. Create long form content 5. Create
short form content as well 6. Use simple words
and short sentences 7. Be active on Social
Media 8. Get to the top and try to stay there
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