what is google ads

1
What is Google Ads
2
Google Ads

• Every second, Google conducts 2.3 million
  searches.  The majority of search results pages
  contain Google ads. Paid for by companies, Google
  advertising can be an incredibly successful way
  of driving appropriate, eligible traffic to your
  website exactly when people are looking for the
  types of goods or services your company provides.
  Youll learn what Google ads are in this blog,
  how it works, and why you should run your own
  Google advertisements.

3
What is Google Ads?

• Through the use of Google Advertising or
  advertisements that appear on other websites via
  the Display Network and Googles AdSense service,
  Google provides paid advertisements that appear
  in Google.com search results. An example of a
  Google search engine results page in SERP. There
  are two sections of paying Google ads, one at the
  bottom of the results page, one above the
  natural or organic links A green Ad mark is
  used to indicate the supported performance, or
  advertisements, (in the red box). The results (in
  the green box) that appear below the
  advertisements are referred to as organic
  results. Display Advertisements that appear on
  the Google Display Network are also offered by
  Google. The Display Network is an extensive array
  of websites that have partnered with Google and
  agreed to serve Google ads from outside third
  parties.

4
Why Google Ads Appear

• The Google Advertising auction focuses on
  keywords marketers choose a set of keywords to
  target the terms that people are most likely to
  use while looking for their product that is
  important to their business offerings. They then
  bid on these keywords, depending on how much they
  are willing to pay for a Google user to click
  their ad for each bid. This bid decides the
  Google ads that appear on the SERP, coupled with
  a Quality Score awarded by Google based on the
  quality of your proposed ad. The advertiser pays
  a certain amount when users click on
  advertisements, which is measured according to
  the following formula
• This is where the term Pay-Per-Click (PPC)
  originates.

5
The Google Ads Auction

• It operates on an auction system, which takes
  place every time a keyword search is carried out
  by a customer. Youll need to optimize your
  Rating Score and bid number to win the Google
  Ads auctions and see your Google advertising show
  for specific keywords. The higher the quality
  score, the better the placement of your ad,
  following your bid number. Your Rating Score is
  influenced by the following variables The
  importance of the search question of your Google
  ad.
• The Google keywords importance to your ad party.
• Your ads relevance to its landing page.
• The ad and its ad groups historical
  click-through rate (CTR).
• The overall output of the historical account

6
Google Ads Costs

• Based on a variety of factors, the cost of Google
  Ads varies. Including the competitiveness of your
  keywords and market, your geographical location,
  the efficiency of your advertising campaigns, and
  more. In the US the average cost per click is
  2.32 for Google search advertising across all
  industries. Average prices for Google Advertising
  are also much lower than in other countries.

7
Advertise on Google with WordStream

• It can be immensely helpful to any business with
  the right approach. It has a range of choices for
  ads which can be confusing. Many advertisers are
  struggling with the dedication needed by paid
  search or display ads to achieve success. Thats
  why thousands of companys ads on Google have
  proved invaluable to the apps and free tools of
  WordStream.

8
The Google Ads Performance Grader

• Youve got it there! Google Advertising,
  clarified. You need to know which campaigns work
  for your company. Besides one needs to know where
  to make changes to optimize the effect of your
  Google Ads ads. The Performance Grader for Google
  Advertising is the most comprehensive free tool
  of its kind. The Google Ads Performance Grader
  carries out a comprehensive analysis. It finds
  places where changes can be made. Additionally,
  it highlights good areas of your account.
  Furthermore, it analyzes how they relate to your
  industrys competitive benchmarks.