how to create google ads

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How to create google ads
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How to Create Google Ads

• To begin targeting new customers with online
  advertising customized to your company objectives
  and budget, sign up with Google Ads. By building
  your Google Ads account and setting up your first
  ad campaign, this 3-step guide guides you.

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Set up your first campaign

• Youll create your first ad campaign in this
  process. This is when youre going to write your
  first ad, decide how much you want to pay, and
  with your ad, select the audience you want to
  target. of these steps well walk you through
  and give tips to help you start right, so dont
  worry if youre not sure what to do. Once you
  have finished creating your account and your ad
  is accepted and starts collecting clicks, you
  will not be paid. The acceptance of your ad takes
  around a day and youre only paid when someone
  clicks your ad. After youve logged into your new
  Google Ads account, you can always pause your
  campaign and make adjustments. 1. Deciding how
  much you have to pay This is where you determine
  how much you are willing, on average, to spend on
  this campaign every day.

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Tips

• Start with a budget youre happy with. Consider
  how it works after the campaign has been running
  for a few weeks and decide if you want to make
  any changes.
• If youre dealing with a monthly advertisement
  budget, by dividing your monthly budget by 30.4,
  you can measure the average amount you will
  budget every day (the average number of days per
  month).

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Instructions

• By clicking the Edit pencil, open the Your
  budget section.
• From the drop-down menu, select your form of
  currency. It is impossible to adjust the currency
  you pick, so choose carefully.
• Enter the average amount that you are prepared to
  pay every day.
• Click Save. Save.

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Choose an audience

• Youll make decisions in this section that decide
  where your ad will show and which search terms
  you want to cause your ad to show, called
  keywords.

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Locations

• Select the geographic locations where you want
  your ad to show. How do the consumers find
  themselves? Thats where youll want to show your
  ad. You can choose to target your ad with Google
  Advertising to customers locatedThroughout a
  single nation, several countries, or the whole
  world.
• Within a country, in some areas, such as states
  or provinces, specific cities or regions, or
  specific postal codes,.
• In a specific area, such as within driving
  distance of your business,
• You may remove certain areas from your campaign
  to avoid wasting your budget on irrelevant ad
  clicks from individuals located outside the
  region your company serves.

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Instructions

• By clicking the Edit pencil, open the Locations
  portion.
• To target a country, multiple countries, or the
  world as a whole
• Pick the pre-set choice that is suitable.
• Click Save. Save.
• Target specific areas within a country, such as
  states or provinces, specific cities or regions,
  specific postal codes, or countries not included
  in the pre-set optionsClick Let me select. In
  the text box, type in the name of the area or
  postal code. To add the position, press Add.
• Follow steps 2 and 3 to add more places.
• Click Save.

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Networks

• Here you can determine where to view your ad on
  the Google Network, which is split into two main
  areas, the Google Search Network and the Google
  Display Network. If you want to advertise on one
  or both of these networks, you can select. About
  each network, heres a little more

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The Google Search Network

• When a potential user searches for goods or
  services like yours the Google Advertising
  Network shows your advertisements next to search
  results on Google search pages and non-Google
  search partner sites. By default, on the Search
  Network, your new text ad is eligible for display.

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Google Display Network

• Your ad selectively displays your Google Display
  Network on websites and other places (such as
  applications and videos) that display advertising
  relevant to the content on the page.

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Set your bid

• With Google Advertising, when a potential
  customer clicks your ad, you set the highest
  price youre willing to pay. Your overall
  cost-per-click (CPC) bid is called this.

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Tips

• Generally speaking, the higher your bid and the
  more important your advertising and keywords are
  the more likely your ad will appear on the page
  at a higher position. When designing your first
  campaign, you have 2 bidding options Let your
  bids be automatically handled by Google Ads to
  get you the most possible clicks inside your
  budget. This is the fastest bidding technique
  thats perfect for new advertisers or someone who
  doesnt want to set up and handle their bids for
  a lot of time. To set your own maximum CPC bid
  number, use manual bidding. For more seasoned
  advertisers who can spend time frequently
  reviewing their Google Ads account and changing
  their bids to maximize efficiency, manual bidding
  is excellent.

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Instruction

• Tap the Edit pencil to open the segment labeled
  Bid.
• Pick a bidding option. Pick Automatically set my
  bids to get the most clicks inside my budget for
  automated bidding. For manual bidding, pick to
  manually set my bids and enter a bid.
• Click Save.

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Write your ad

• You can create a text ad for your first campaign,
  the easiest variant of the online advertising
  that Google Ads provides.
• Combine your ad with your keywords
• Make sure your ad text is closely linked to your
  keywords to the fullest degree possible. This
  will draw the interest of individuals who have
  searched for certain words, and prove that what
  they want is relevant to your ad.

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Match your advertising to your landing page

• Youll want to take them to a page that is most
  important to what youre advertising, called the
  landing page, when people click your ad and visit
  your website. If your ad promotes mens shoes for
  50 or less, for instance, then it should lead to
  a landing page selling mens shoes priced below
  50. The simpler you make it to find what
  consumers are looking for, the more likely they
  are to make a purchase.

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• Using a call-to-action mechanism
• Use a strong, straightforward call-to-action that
  tells clients what they can do once they click
  your ad on your website, such as Buy, Book now,
  Call today, Order, Sign up, or Get a quote.
• Include particular rates or promotions
• Highlight features or areas, such as rates,
  exclusive deals, exclusive offers, or free
  shipping, that make your company stand out from
  the competition. The more you can differentiate
  yourself from rivals, the more likely you can
  cater to potential customers.
• Capitalize the first letter of every word
• When you capitalize the first letter of each word
  in your headline and ad text, your text ad can
  stand out more to potential customers.

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Instruction

• Click the Edit pencil to open the Text ad
  section to begin with.
• Enter your URL for the landing page. After they
  press your ad, this is where individuals will be
  taken. Make sure that you choose a landing page
  closely related to the text of your ad.
• Join a headline attracting publicity. To work
  with, you have two headline fields, each allowing
  up to 30 characters. These headline fields will
  appear, separated by a hyphen, next to each
  other. Depending on the size of the users
  device, the headline may be wrapped in several
  lines. Make sure that when read separately from
  each other, the two headline fields are easily
  scannable and make sense. Try to include in the
  headline at least one of your keywords so that
  people instantly know that you deliver something
  similar to what they are searching for.
• Using the tips given above, write a concise
  summary. Be sure to include a call to action and
  one or two of your keywords, like Buy Now or Call
  Today. To put your ad aside, consider
  highlighting a particular price or promotion
• Check the box next to Allow Phone Calls from your
  ad and enter your phone number if you want your
  ad to drive phone calls to your company
  (currently available in select countries). On
  mobile devices, your ad will show a phone number
  or press the Call button. Google can use a
  special forwarding number to help you watch how
  many calls youre getting from your ad.
• Tap on Save. In order to switch to the next
  stage, press Save and Proceed.

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Set up billing and start advertising

• Youll need to request correct billing details to
  complete the sign-up process and get your latest
  ad in front of potential customers. Note, once
  your ad starts appearing and gets its first
  click, you wont be paid. When you sign in to
  your new account, you can modify your billing
  details at any time.

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How Google Ads billing works

• Using automatic payments, most advertisers pay
  for Google Advertising. Youre only paid with
  automatic fees after you accrue advertising
  expenses, so youre not billed in advance. Either
  30 days after your last automatic fee or when you
  hit a predetermined amount (known as your billing
  threshold), whichever comes first, Google
  automatically charges you. To control your
  expenses, you can also make manual payments at
  any time.

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Instructions

• Click the Billing Country drop-down menu after
  you have checked your ad and campaign settings
  and pick the country or territory where your
  billing address is located. The billing options
  that are available for your location and currency
  are set by your billing country. If you choose
  your billing country and are not asked to enter
  your billing information, after you have finished
  building your account, you will need to enter
  your billing information into Google Ads. Until
  youve done this, your ad cant turn up.
• Ensure you choose the right time zone. If not in
  order to change it, press the drop-down menu. The
  time zone you choose is all influenced by your
  reports, statistics, and billing, so choose
  carefully.
• If you have a promotional code (also referred to
  as coupons or vouchers), enter the code in the
  field Introductory offer and press Apply.
• Your Account Type defaults to Business, but
  if necessary for tax purposes in your country,
  you can change it to Individual.
• For this account, enter the billing name and
  address. On your billing records, this
  information will appear.

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Review and confirm

• Before completing your account setup, now is your
  chance to check your campaign settings, text
  advertising, and billing information

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Instructions

• If all of the specifics are correctCheck the box
  to comply with the terms and conditions of Google
  Advertising.
• Click Full, then create a campaign.
• You want to change if you spot somethingPress Go
  Back and go to the step you want to edit.
• Check the box to comply with the terms and
  conditions of Google Ads when you return to this
  step.
• Click Full, then create a campaign.
• Congratulations on your first step towards
  meeting new online customers! When your ad is
  accepted, potential customers will begin to see
  your ad. When youre done celebrating, its time
  to take the next steps to make sure your
  advertising budget is getting the best out of
  you. With a step-by-step guide designed to help
  you create an efficient campaign that reaches the
  right clients at the right moment, we have made
  it simple.