Strategy for Retention/Upselling/Cross-Selling using Survey Rocket - PowerPoint PPT Presentation

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Strategy for Retention/Upselling/Cross-Selling using Survey Rocket

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Survey Rocket is a Suite/SugarCRM Survey module to manage the surveys and make a strategy for Upselling/Cross-Selling survey. – PowerPoint PPT presentation

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Title: Strategy for Retention/Upselling/Cross-Selling using Survey Rocket


1
Strategy for
Retention/Upselling/Cross-Selling using Survey
Rocket
Upselling and cross-selling are two of the most
useful sales strategies. The best part about it
is that your customer has already made a
purchase from you. All you have to do is show
them how their purchase has more value if they
buy a new item that is related.
While it is easier said than done, certain
products make for great upsells, like covers and
cases for gadgets, handbags, and shoes for
clothes, etc. Sometimes these items are quite
dependent on the original item. This method of
selling piggybacks on sales already made. This
also means that it is often the second time a
customer is making a purchase from your store, so
they can skip the initial steps like creating an
account or typing their address. This makes for a
much smoother checkout process with fewer
chances of cart abandonment. If you are selling
an item like a storage card for a camera, then it
is a product that makes their original purchase
more useful, and so automatically becomes an item
you will successfully upsell.
2
You can cross-sell or upsell after purchases or
even after surveys you send and that's how you
increase sales with the survey. In order to do
that, you will have to configure it in your
surveys. Heres how to go about it After
configuring and inserting the details in the
survey detail page, welcome page, and survey
question page, you can add a Thank you page at
the end of the survey.
You can customize the Thank you page as per your
requirements using the inbuilt Tiny MCE Editor.
3
You can add the custom source code to design the
Thank you page and insert the custom links. Once
your customers place the order or fill the
survey, you can navigate them again on your
shopping site by offering some other products
related to the placed orders from the Thank you
page.
Start 30-day Free Trial You can insert the links
to other products on this page. This way the
customer will see other relevant products. This
way you can increase sales of items that can pair
well with the item they have already purchased.
4
With an online store, there is no one way to
sell. There are multiple options and ways to get
your products in the hands of the customers. And
it is all about placing them in the right place
at the right time. The Thank You page after
checkout or after a product survey are only some
of those places. They also happen to be some of
the influential ones since the customer is
already thinking about their purchase. Source
h ttps//www.appjetty.com/blog/strategy-for-rete
ntion-upselling-cross-selling-using-survey-rocket/
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