Factors That Influence Webpage Conversion Rates - PowerPoint PPT Presentation

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Factors That Influence Webpage Conversion Rates

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A conversion rate is one of the key metrics of the website or landing page success. Check these practical tips on how to increase webpage conversion. If it doesn’t convert, it doesn’t work. Conversion rate optimization (CRO) goes hand in hand with a company’s revenue growth. – PowerPoint PPT presentation

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Title: Factors That Influence Webpage Conversion Rates


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Factors That Influence Webpage Conversion Rates
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  • A conversion rate is one of the key metrics of
    the website or landing page success. Check these
    practical tips on how to increase webpage
    conversion.
  • If it doesnt convert, it doesnt work.
    Conversion rate optimization (CRO) goes hand in
    hand with a companys revenue growth. To make an
    online business profitable, both marketers and
    business owners should be concerned about
    visitors performing certain actions such as
    subscribing, filling out a form, or making a
    purchase. Today we are going to single out seven
    factors that influence these actions and lead to
    a conversion rate increase. 99effect
  • Performance
  • With performance we mean load times, or the first
    possible obstacle between the user and your
    brands web content. Although it is recommended
    that a webpage take no longer than 23 seconds to
    load, in practice it has been shown that after
    just X.X seconds customers give up and click on
    the back button. They simply assume the page is
    unavailable, or that there is a problem with the
    browser. Short load times are therefore vital for
    keeping potential customers on your website.

3
  • Relevant Traffic
  • Every business needs a customer after all
    customer is king but what if you are not
    showing your product or services to right
    customer. Eymockup
  • When your start marketing of your product and
    service be clear about what type of audience will
    your potential customer otherwise you will hardly
    be able to make conversion.
  • There are many tools available that help you to
    identify your right audience and Google analytics
    is best for this. But you have been aware about
    your customers choice and exactly for what they
    are looking for, I mean their search intent.

4
  • Video on Landing Pages
  • Any time you navigate a landing page, theres
    usually a lot of text to absorb. Thats because
    landing pages are really sales pages that want to
    persuade you to click on the call-to-action
    button right on the page or click through to the
    main page for the actual purchase. Some landing
    pages can be exceptionally long if they have a
    very detailed value proposition to communicate to
    visitors.
  • Read More
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