Agile Market Research + Concept Testing: The Benefits

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Agile Market Research Concept Testing The
Benefits
Doing deep market research is a must. It gives
you insight into latest or future trends, things
your customers expect, where your products stand
in the market, what new features you can
introduce in your products, and more.
There are multiple ways companies carry out
research using different automated survey
software. Amongst which, two of them are more
preferred i.e. agile research and concept
testing. These two methodologies have served many
companies in the right way and helped them
understand what their customers require. The
better clarity during the research stage helps
them to make the product better. What is agile
research? Agile market research is the way agile
software is developed. Following are the four
things followed in it
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• Think
• Develop sprints
• Experiment
• Interaction
• This can help companies test different ideas,
  products, or campaigns, before they launch it and
  know their customers requirements. They can
  make changes on the basis of their customers
  needs.
• This helps businesses save some money as they
  wont have to invest large sums of money in year
  based heavy research. Companies that use agile
  research methods are more likely to deliver
  fast, focused projects, and new updates will be
  on time.
• Apart from this, agile research is more data
  centric which makes companies more customers
  centric. They are more data driven, information
  rich, and provide in-depth insights.
• What is concept testing?
• It is a process in which you define the concept
  of the products and how your users will interact
  with it. With this data, you can tweak your
  products and get an upper hand at going ahead
  with it.
• You can use concept testing for any products,
  ads, logo, packaging, etc. It gives you a deeper
  insight and helps you to make decisions and track
  the success over time.

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You can create a custom theme on the basis of
your brands reputation, customize Welcome and
Thank You pages, create dynamic survey
backgrounds, templates, etc. There are also some
pre-built questionnaires which are ready to
use. Analytics Reporting The Survey Rocket
dashboard provides you with five different types
of reports to measure the success. You get
details like response rate, survey status, send
status, etc. Various reports like trend reports,
detailed statistical data, etc. are available.
Each of them will provide you with in depth
details about your data. Survey Sharing Using
Survey Rocket you can easily share surveys via
WhatsApp, SMS, create email links, and share
with a wide audience. Automated email reminders
are sent to your customers if they forget to
fill the survey, add open shareable emails to
surveys, and more. Built-in market research On
the basis of this data you can do some tweaks in
your products and serve better. Go one step
further and use a net promoter survey to know
exactly how your customers are feeling about
your products/services. This will be very helpful
to know who are likely to be your promoters and
who are not. Additionally, you can even ask for
suggestions from users and know their needs or
demands from your product. Custom
surveys Customizing surveys can work as a boon
in many scenarios. You can add images, pie
charts, and use colors according to your brands
reputation. Add, delete, or edit questions you
want, decide which questions your customers can
see and hide others if needed. All such things
will provide control over the way you create
surveys, share them around, and use the feedback
in a constructive way. Skip Logic With the
help of survey skip logic make your survey short,
crisp, and engaging. They are also known as
branching logic or conditional survey logic.
Depending on the answers they provide you can
take them further. You can easily define the rule
of survey and create custom skip logic. Major
benefit of using skip logic is better customer
experience, increased response rate, and
accurate analysis.
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Conclusion Surveys play a major role in shaping
the company and understanding your customers
desires and requirements. This is when surveys
are conducted using different methods. With the
help of a survey rocket take your surveys to a
new level. Make the best out of surveys, increase
your customers interaction and provide better
customer feedback. About Us At AppJetty we
have tried to solve major problems of businesses
using our products. Survey Rocket aims to help
you do something necessary in a truly efficient
way. It makes conducting surveys less of a task
and more of a tool to get the feedback you
need. Get in touch with us Source
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h-concept-testing-the-benefits/