Examples of an In-App Marketing Campaign

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A BEGINNER GUIDE TO
IN-APP MARKETING Keep your customer engage
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WHAT IS IN-APP MARKETING?
FOCUS ON USER ENGAGEMENT In-app marketing is any
message or marketing campaign that has been
created to showcase your customers while theyre
in and actively utilizing your app. In-app
marketing enables companies to leverage
real-time and personalized messages to
fascinate, engage, and upsell consumers to your
new products.
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IN- APP MARKETING

• Many instances are there where in-app marketing
• involves onboarding new users, launching new
• features, and consolidating user feedback.
• NOTIFYVISITORS

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TYPES OF IN-APP MARKETING
WELL- ESTABLISHED TECHNIQUE In-App Notifications
Tooltips Splash Pages In-App Messages Modals
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IN-APP MARKETING STRATEGY
GUIDE YOUR USER S EXPERIENCE Reaching out to new
users is far more than showing them how to use
an app.
WHY THERE IS A NEED FOR?
OBTAIN USER FEEDBACK You can employ in-app
behavioral analytics to keep track of implicit
feedback. ACCUMULATE POSITIVE REVIEWS Positive
online reviews can generate more traffic and
possible users for your app.
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HOW TO SET UP YOUR IN-APP MARKETING
DETERMINE YOUR STRATEGY. Your first step is to
discover your loyal users those who have been
around for a while, usually engage with your
app, or have updated to a paid
plan. CHOOSE THE RIGHT TOOLS To set in-app
marketing into practice, you will require
several tools. Firstly, you have to pick an
analytics platform. TEST, TEST, TEST We
recommend you to choose an analytics tool like
Notifyvisitors first because we understand the
importance of testing.
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EXAMPLES OF AN IN-APP MARKETING
CAMPAIGN A FEW REAL INSTANCES DRAWN FROM HIGHLY
SUCCESSFUL APPS.
EMPLOYING EFFECTIVE IN- APP TOOLTIPS AND MODALS D
iscord, a Slack for gamers, doesnt pretend
that each new user of its software understands
how to chat, _at_mention, use emoji or customize
their profile.
ONBOARDING USERS AT THE PRECISE LEARNING LEVEL Du
olingo, an online language learning platform has
a simplistic and smooth onboarding campaign that
makes new users engaged and learning promptly
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GET STARTED ON YOUR IN-APP MARKETING
STRONG IN- APP MARKETING STRATEGY you can make
your users happy, engaged, and more likely to be
involved long-term.
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Customer Touch Points
FACEBOOK notifyvisitors
TWITTER _at_notifyvisitors
INSTAGRAM notifyvisitors
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