ibexsystems

1
Why Search Engine Optimization is important for
digital acceleration of your brand?
2
(No Transcript)
3

• Digital marketing is a proven marketing strategy
  used to promote a brand, product or service
  through multiple digital platforms including
  email, mobile, social media etc. Search engine
  marketing is a key factor of digital marketing
  and helps your website to perform better and get
  maximum visibility. 
• One of the most important functions of SEO is to
  increase visibility of your website and make it
  easier for your audience to find you when they
  search for your services or products. Visibility
  is directly related to your ranking because if
  your audience fail to find your site in the
  initial few attempts, they may drift towards
  other websites that offer similar services or
  products as yours. 

4
Better Online visibility 

•  Just imagine how hard it will be to find a
  retail store that may not have any signage or
  name on it on a busy street. The same is the case
  with online websites. Only a properly optimized
  website will be easy to find for the users among
  millions of other sites and make it easy to index
  for the search engines. SEO is the single most
  factor that will help your customers find your
  business from among thousand other companies.
  Thus SEO is crucial in the digital acceleration
  of your brand.  

5
Bigger Web Traffic 

• The main objective of SEO is to drive the
  footfalls of a website by enhancing the digital
  visibility and rankings. Reports show that nearly
  33 of clicks go to the first ranking page while
  75 of all clicks will get distributed between
  the first five listings. So, it becomes crucial
  for any online business to get their site
  featured in the first five listings of search
  engine results. For this you need a comprehensive
  SEO policy that will make your site number one or
  rank in the first few places. 

6
Authority 

• Search engines give a lot of importance to the
  authority primarily because it matters to the web
  users. The more trustworthy and relevant your
  website is, the more will be your web traffic and
  higher will be the ranking. 

7
 Better Visitor Experience 

• Optimizing your site with on-page SEO enhances
  the usability of your website and creates a
  positive customer experience. SEO will make sure
  that your site is responsive in all gadgets
  including mobile phones laptop or desktop and
  ensure optimum speed in loading the pages. 
• A great browsing experience will go a long way in
  reducing bounce rate and enhance the stickiness
  of your site. Did you know that nearly 50 of
  consumers expect a page to load within two
  seconds, and the longer the load time, the higher
  will be the bounce rate? 

8
Boosts Brand Awareness

• SEO will go a long way in increasing your brand
  awareness. As more people visit your website,
  your brand gets a wider exposure and more
  popularity across the audience. 

Boosts Brand Awareness

• When more visitors reach your website, you get
  more leads and better sales. Thus, SEO in media
  marketing helps in generating more leads by
  leading the traffic to your website.  

9

• In this tech driven global economy, it is
  imperative for every business to have an online
  presence.  With 63,000 searches taking place per
  second every day, your business should rank
  higher in the SERP plus perform well in the
  social media marketing, and the PPC to stay
  visible in the digital media. SEO services gives
  an opportunity for a great deal of free
  advertising by helping you to get your webpage
  rank higher to remain in the plain sight of your
  target audience. SEO provides fairly good ROI. On
  a daily basis, nearly 80-90 customers check
  online reviews before finally purchasing any
  products.  
• So, having a great website is only half job done
  because without a proper SEO strategy in place,
  your site may never be seen by the audience and
  may remain in the deep ravines of the wide word
  web!