MappyField: Give Wings to your Medical Representatives

1
MappyField Give Wings to your Medical
Representatives
Medical representatives are the backbone of a
pharmaceutical company just like our sales team
is for us. Herein, Ill walk you through the
relation of pharmaceuticals, MRs, and doctors
their working pattern and how technology can
make tasks of the medical representative easier.
There are millions of doctors in any country
along with thousands of pharmaceutical companies
and medical representatives. Pharma companies
develop medicines, MRs sell them to various
doctors and chemists. But, searching for these
potential doctors is not an easy task for MRs.
They have to work really hard day in, day out,
travel from one place to another, meet various
doctors and close deals. The meetings alone
dont guarantee that doctors will sign up with
them.
Lets see some of the problems that
pharmaceutical companies and medical
representatives face in their day to day
life Return of Investment Travelling from one
place to another can cost a lot to companies.
This expense includes transportation as well as
accommodation and other miscellaneous expenses.
These costs are
2
difficult to justify if the return on this
investment is low. It would make more sense to
target local leads in this case rather than
invest in reaching a wider area. Not reaching on
time A major issue is travelling to a different
city or state and not knowing the region
geographically. This results in not reaching the
meeting place on time. Missing a meeting leads to
never having the possibility of signing up with
that lead again. A missed meeting is worse
especially when dealing with doctors who anyway
have a packed schedule. The reasons a medical
representative might be late are they werent
aware of their specialty, they were not able to
find a proper route or faced a navigation
problem. Lacks idea about doctors in particular
area Another major issue is that MRs never have
doctors details in an organized manner which
makes it difficult to work. To sell the medicines
they need to have their professional data handy
and on that basis they can sell products. Not
having all needed information takes time to know
the doctor, their professional expertise, and
sell medicines. Another problem is not having
detailed information about how many doctors are
in one particular area. This leads to an
unmanageable schedule of your MRs and not working
to their full potential. Not having clear sales
forecasting data Having unclear data about how
many potential chemists or doctors you have
increases confusion. Looking at these unending
problems and data of pharmaceutical companies,
MRs, doctors, and chemists we have come up with
a one stop solution Dynamics CRM Mapping. Lets
see how our extension can work as your one stop
solution and help your medical representatives
work efficiently. Easy integration with CRM Our
Microsoft Dynamics CRM Mapping extension easily
integrates with Dynamics CRM and helps to access
and plot data on the map. Fetch the data of
doctors and pharmacists from the CRM, plot them
on the map with all details like addresses,
contact info, specialty, etc. This makes it easy
for them to find potential clients, reach the
destination faster, and have all data in the
proper manner. Mark territories on the map
3
Your MR head can mark specific territories on the
map with all the essential information of
doctors and chemists and share it with your on
field MR. This helps them to schedule their
meetings, find the shortest route easily.
Territories help them cluster information that
can help the company analyze data patterns. With
this you can have a more focused and streamlined
approach. Analytical dashboard Let your MR
check the open or closed leads directly on the
dashboard. This will help them to know which
doctor they need to follow up with or if anyone
has already been onboarded. Depending on the
monthly or weekly analytical reports they can
plan their next steps to build relationships,
nurture a lead and know how to proceed. Easy
check in/check out This feature helps your MR
sales head to take care of the on field sales
team. It is easy to assign, monitor tasks of
your on field team. Now, you can see their check
in and check out time, number of tasks finished,
assign them tasks, or can even create customized
tasks lists and assign. All these things in real
time in sync with your CRM data. This helps in
reducing unwanted communication between you and
your team and instead they can focus more on the
upcoming meeting and close deals for you. Since
they can also check in, check out of meetings,
as well as add notes about them, they have that
much less to do when they come back to the
office. Multi language support Having a pharma
company results in having people from all over
the country. This means you need to provide
multiple language support in your app. Your sales
team can customize the app language in their
preferred language and use it easily. Mobile
friendly Mobile first is the boosting concept
today. With the help of Dynamics CRM Mapping your
team can access it on the go anywhere at any
time. They can get all the data on the app and
have the necessary information at their
fingertips. Conclusion Give your medical
representatives the right tool to close deals for
your pharma company. It helps your medical reps
and your company to get potential doctors and
chemists and help them get the best products for
their patients. Its a win win situation for you
and your sales team.
4
Source https//www.appjetty.com/blog/mappyfield-
give-wings-to-your-medical-representatives/