A complete overview of Carbonated drinks in india

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A complete overview of Carbonated drinks in india
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• In the last decade, substantial growth of the
  economy and society has rapidly changed the
  Indian beverage industry. The ongoing trends have
  contributed to the rising segment of consumers
  who want their refreshments on-the-go, which lead
  the way to the acceptance for compact, go-to and
  quick solutions for carbonated soft drinks in
  India. Due to this sudden expansion of carbonated
  drinks in India, beverage manufacturers from all
  segments are trying to seize the opportunity to
  establish their premium convenience products. But
  todays modern Indian consumer is well educated,
  and they are conscious of the benefits of various
  products in the market.
• They know what they want and what kind of product
  would suit their lifestyle better. In recent
  years, consumers are becoming more
  health-conscious and what they put in their
  bodies. Consumers are now spending more on
  products that keep them refreshed and add value
  to their routine. Nowadays, its all about
  innovation, versatility, value while breaking
  away from traditional types of carbonated drinks
  in India.

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Here are some trends that are going to play a
significant role for carbonated drinks in India

• Health now plays a significant role in consumer
  expectations of their drinks. Due to technology
  and the internet, modern urban consumers now have
  a more purposeful approach to healthy eating and
  a conscious assessment of what you are eating.
  Consumers want natural, functional and convenient
  drinks that offer more than refreshment, high
  sugar and empty calories. At a time when
  consumers are leaning more towards authenticity,
  naturality, convenience and health brands have
  the opportunity to introduce a wider range of
  products that are more natural, healthier,
  lighter and also taste better than ever before.

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• There is no flavour on Earth that has more
  historical or cultural significance than tea.
  Its the most consumed drink in the world after
  water. According to a report, the tea market is
  expected to grow annually by 23 percent.
  However, the Indian tea culture is going through
  a new shift of speciality teas such as iced tea.
  These novelty products are replacing the
  carbonated drinks with a more familiar taste that
  can be served on-the-go. What is working in
  favour of the iced tea are the health benefits.
  Iced tea is lighter than carbonated soft drinks
  in India, is higher on the cool quotient and
  provides a range of flavour options, with
  preference over other carbonated beverages.
  Hence, these indulgent flavoured teas have the
  potential to fill a gap for those consumers who
  are looking to move away from regular carbonated
  drinks in India.

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• Packaging Is important for any beverage to become
  a hit among the consumers. Currently, India is
  going through rapid urbanization, with 51 urban
  population. Which is creating more demand for
  soft drinks and hence affecting the soft drinks
  packaging market. However, their preferences for
  packaging differ considerably from region to
  region. Thus adopting region and
  application-specific strategies is expected to
  result in better product acceptance. Soft drink
  manufacturers are also trying sustainable
  packaging due to the increased interest from
  consumer groups, government, and customers. This,
  combined with the growing size of GenX population
  and the new functional food labeling system, has
  created an opportunity for premium functional
  soft drinks products, particularly those with
  health claims targeting new markets.

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