How to Grow your Business with SEO Leads

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How to Grow your Business with SEO Leads
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Introduction

• When it comes to the goals of a business, growth
  and lead generation top the list. Lead generation
  and business growth are mutually dependent. Many
  entrepreneurs, particularly start-ups consider
  business and lead growth to be the responsibility
  of salespeople making phone calls. This method is
  however outdated. Today, most communication
  happens online. What this means is that customers
  are spending more time on the internet.

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• If a business is not complimenting their
  marketing efforts with online communication via
  email, social media and SEO, especially in the
  current scenario where most organizations are
  functioning digitally, then they will be left far
  behind by the competition.But why is SEO
  marketing particularly important for a business?
  Let us go back to the previous point of customers
  having 24/7 Internet access and expecting
  immediate answers and information. The first few
  pages of search results will be read by the
  customers while those on the following pages will
  most probably be ignored.

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• It is only when a business implements a good
  digital marketing strategy with SEO optimization
  that they increase their chance of being
  discovered by possible customers.If you are new
  to search engine optimization, an SEO expert
  agency like OktoBuzz can show you the way towards
  better digital marketing. But here are some
  simple SEO hacks that you can start implementing
  yourself to attract more traffic towards your
  business

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1. Leverage Keywords

• A really good starting point for an SEO strategy
  is implementing keywords. After setting up an
  account with Google Search Console, you get
  access to a keyword tool that lets you find
  industry-specific keywords, keyword groupings and
  keyword phrases that are relevant to your
  business. Choosing to target long-tailed keywords
  (keywords or keyword phrases that contain more
  words and are also specific), the chances of
  getting ranked higher increase.

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2. Writing Good Meta Descriptions

• A meta description is the one or two lines of
  blurb that appear under a clickable web page
  heading. It is aimed at giving a brief idea about
  that specific page. Meta descriptions are
  opportunities to insert some of the targeted
  keywords. When writing meta descriptions, keep in
  mind the web user and the questions he or she may
  have while conducting a search.

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3.Optimized, quality content 

• A blog with fresh, informative content is one of
  the best ways to implement keywords. Search
  engines also prefer content that provides users
  with useful information. Consistent blogging
  ensures that a business is seen as a credible
  source of information. Some things to keep in
  mind while blogging is having relevant links from
  other credible websites and avoiding excessively
  using the same targeted keywords.

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4. Making the website Mobile Responsive

• More people are browsing the Internet today on
  their smartphones than on a desktop or a laptop.
  This calls for businesses to adapt their websites
  for mobile phones as well. By having a website
  that is mobile-friendly, businesses satisfy
  search engines and also make sure that visitors
  have a pleasant experience.  

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5. Being active on Google Business Listings

• Google My Business (GMB) is an excellent way for
  local businesses to get listed online. With GMB,
  businesses can be listed on Google maps with
  directions, summaries of the companys products
  and services, its address, telephone, hours of
  operation, pictures, reviews and a link to the
  companys website as well. By providing customers
  with this crucial information, the chances of
  conversions increase manyfold.

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• Although these steps will improve your SEO game,
  it is imperative to remember that SEO is an
  ongoing dynamic process that requires constant
  maintenance and adjustments over many years. If
  you are a small or medium-sized business, this
  can become a cumbersome process while also trying
  to manage the day-to-day operations. This is
  where Digital Marketing Agencies come in. They
  take care of SEO and digital marketing processes
  while you focus on your core operations.
• Digital marketing agencies like OktoBuzz provide
  services like social media marketing, SEO
  marketing, website designing that help businesses
  reach more people effectively. OktoBuzz is an SEO
  agency in Andheri West, Mumbai. We hope this
  article gave you the answers you were looking
  for. If you still need more help, please dont
  hesitate to reach out to the experts.

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